Gatorade is well known for how it refuels and reenergizes athletes during their peak performance times. In order for athletes to accomplish those goals, Gatorade must contain key ingredients important for the body. One of the most important ingredients in Gatorade that distinguishes the product from competitors, is the 21 grams of carbohydrates per 12 ounce serving (Figure 18). Carbohydrates are the body’s main source of energy. Researchers at the Australian Institute of Sport’s Department of Sports Nutrition stated that “the ingestion of carbohydrates, during and after exercise, are critical to the performance of a variety of sports events, and are a key recommendation in current sports nutrition guidelines” (Figure 19). When athletes work
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One bottle of Gatorade can guarantee the replacement of lost water in the body and prevent dehydration and thus, proves to be a highly beneficial product. Another key thing lost during workouts is potassium. Potassium is essential in regulating blood pressure, muscle control, and nerve function. Gatorade has 45 milligrams of potassium which is enough to prevent muscle cramping during exercise (Figure 18). It also has 80 calories per ever 12 ounce serving which ensures that each carbohydrate converted to energy counts in a positive way for the athlete (Figure 18). Arguably, the most important feature of Gatorade is its taste. Many people agree that Gatorade has a distinguishable taste and once they drink one, they feel compelled to drink …show more content…
The classic Gatorade cooler can be found on countless sidelines of many sports teams. In any sport, but mostly football as Gatorade is the official drink of the NFL, it has become a tradition for the winning team to dump a cooler full of Gatorade on the coach. New coolers have a sleeker look with dunk-friendly handles to help continue one of the oldest post-win celebration rituals: the “Gatorade Shower.” Gatorade produced a commercial called “Lightning Bolt” in 2013 to show consumers not only the evolution of the product itself, but also the branding and packaging (Figure 22). While it is crucial to have a standout logo for the product, Gatorade has also achieved a universal brand symbol that is instantly
One bottle of Gatorade can guarantee the replacement of lost water in the body and prevent dehydration and thus, proves to be a highly beneficial product. Another key thing lost during workouts is potassium. Potassium is essential in regulating blood pressure, muscle control, and nerve function. Gatorade has 45 milligrams of potassium which is enough to prevent muscle cramping during exercise (Figure 18). It also has 80 calories per ever 12 ounce serving which ensures that each carbohydrate converted to energy counts in a positive way for the athlete (Figure 18). Arguably, the most important feature of Gatorade is its taste. Many people agree that Gatorade has a distinguishable taste and once they drink one, they feel compelled to drink …show more content…
The classic Gatorade cooler can be found on countless sidelines of many sports teams. In any sport, but mostly football as Gatorade is the official drink of the NFL, it has become a tradition for the winning team to dump a cooler full of Gatorade on the coach. New coolers have a sleeker look with dunk-friendly handles to help continue one of the oldest post-win celebration rituals: the “Gatorade Shower.” Gatorade produced a commercial called “Lightning Bolt” in 2013 to show consumers not only the evolution of the product itself, but also the branding and packaging (Figure 22). While it is crucial to have a standout logo for the product, Gatorade has also achieved a universal brand symbol that is instantly