Most people have seen a movie trailer, if it was good it may have convinced them to see the film, but if it was not good, it may have not convinced them to see the movie. Watching a trailer is usually seen as a good idea before seeing the movie. It allows one to appreciate the grand work of art a movie is, but it can also show how terrible a movie is. However, trailers can influence consumers, and do more than just demonstrate the idea of a particular movie. Therefore, the consumer’s opinion and experience of movies can be affected by watching the trailer of the film.
The opinions of movies are based on various factors that occur before the consumer chooses to see the movie, and after the decision. The three main factors of movie opinions depend …show more content…
According to Finsterwalder a trailer is, “a brief film text providing a one- to three-minute cinematic experience that usually displays images from a specific feature film while emphasizing its quality” (Finsterwalder 5-6). In other words, a trailer is a brief edit from a large film to excite consumers into seeing the feature. These brief edits of films are almost always used to advertise the film, and they are very good at it too. Finsterwalder states that, “film trailers are considered to be an affective form of advertising due to their visual and emotional nature, making them self-satisfaction, or affective, products or services” (Finsterwalder 6). Thus, trailers in their truest form are simply an advertisement for a movie or film. As well, they are the most expensive and widely used method of advertising for movies and films. As such, Finsterwalder reports that, “studios usually spend around US$ 10 million on the basic marketing (cutting, posters, market research, movie stars, premiers) and another US$ 30 million on media buy” (Finsterwalder 4). Movie producers understand how effective trailers are at advertising their movie, so most are willing to spend so much more on the trailer than other advertising …show more content…
As Septak says, “The most substantial and widely-used part of a motion picture’s advertising plan involves the use of teasers, trailers, and television spots” (Septak iii). Trailers are the most used major method of giving information about a film to the consumer. This information allows consumers to form expectations and opinions about the feature before seeing the feature. A proposal by Finsterwalder concludes, “Film trailers are the most effective promotional medium for the motion picture industry and are most influential on consumer expectations” (Finsterwalder 6). Previews notably manipulate consumer’s confidence in the film, and a consumer’s confidence in the quality of a movie affects whether or not he or she actively seeks out to watch the motion
The opinions of movies are based on various factors that occur before the consumer chooses to see the movie, and after the decision. The three main factors of movie opinions depend …show more content…
According to Finsterwalder a trailer is, “a brief film text providing a one- to three-minute cinematic experience that usually displays images from a specific feature film while emphasizing its quality” (Finsterwalder 5-6). In other words, a trailer is a brief edit from a large film to excite consumers into seeing the feature. These brief edits of films are almost always used to advertise the film, and they are very good at it too. Finsterwalder states that, “film trailers are considered to be an affective form of advertising due to their visual and emotional nature, making them self-satisfaction, or affective, products or services” (Finsterwalder 6). Thus, trailers in their truest form are simply an advertisement for a movie or film. As well, they are the most expensive and widely used method of advertising for movies and films. As such, Finsterwalder reports that, “studios usually spend around US$ 10 million on the basic marketing (cutting, posters, market research, movie stars, premiers) and another US$ 30 million on media buy” (Finsterwalder 4). Movie producers understand how effective trailers are at advertising their movie, so most are willing to spend so much more on the trailer than other advertising …show more content…
As Septak says, “The most substantial and widely-used part of a motion picture’s advertising plan involves the use of teasers, trailers, and television spots” (Septak iii). Trailers are the most used major method of giving information about a film to the consumer. This information allows consumers to form expectations and opinions about the feature before seeing the feature. A proposal by Finsterwalder concludes, “Film trailers are the most effective promotional medium for the motion picture industry and are most influential on consumer expectations” (Finsterwalder 6). Previews notably manipulate consumer’s confidence in the film, and a consumer’s confidence in the quality of a movie affects whether or not he or she actively seeks out to watch the motion