In the first poster, the intended audience is everybody who suffers or who is in range of hurricanes. In the picture, it shows a hurricane coming from a factory. In the Southeast, people are faced with hurricanes scares every year, especially this year with Hurricane Harvey, Irma, and Jose. While the second poster’s intended audience is animal-lovers. The fact that the penguins are not in their natural habitat, results in the thought of extinction of that species. This will cause the reader to want to change their habits to prevent or slow down global warming. to help them “save” the penguins.
They had a different audience for each poster for a reason. This will help to grasp an audience that cares about global warming. People who care about their safety from hurricanes and/or keeping the penguin population sound and plentiful, will want to see the movie and desire for global warming to stop. This allowed drawing in an audience that will most likely want to stop global warming because of the interest in such