Male Consumer Behavior

The demand for beauty is an endless venture. Billions of dollars is spent on skin care products every year for men and women from all type of ages. In such a wide range industry most companies try to maximize their profit. Therefore, consumer behavior is defined as the study of how individuals, groups and organizations select, buy, use and dispose of goods, ideas or experiences to satisfy their needs and wants. In other words, the study focuses on how individuals spending their available resources - time, money and effort - to create final decisions in buying process. Since consumer behavior has huge effects on marketing planning, large companies always consider carefully this psychological term before a new marketing campaigns launched. (Babin, …show more content…
If you google the topic you mostly would be bombarded with thousands of entries that exist just on this topic. For many years there was no real groundbreaking news about the need for men to care for their skin and how it should become part of their daily routines. With the estimated of a net worth more than $ 11 billion in just American male market is best that as a company we consider the best way to be successful in this phenomenon market. There are so many market categories for this industry but one that I like to address and to make sure that as a company we can strategize well to capture the right group of men. A market category that as a company we will focus on is the average day to day male consumers. Although this is a broader category of male consumers is one of the ones that skin care is not a forefront participation in skin care trends. Regularly, these consumers may be a bit less interest in their skin care, but the right promoting we would be able to showcase the simple steps of the skin care solutions. Creating a plan where the daily routine can become an easier, less time consuming is the best way to understand this consumer behavior. As I mentioned previously creating well formulated products that will be able to captured two task in one will be the goal for us to recognize and understand this consumer considerations. I strongly believe that we can showcase of how easy and beneficial is it to have a routine which would lead to great results. For this plan I think that each consumer should have a 30 day try out of the product to see if it is a well fit product for their skin. By going into this direction it would allow us to meet the needs of this consumer and learn more about what drives this consumer to have a heathier skin. Like any other person the goal is achieve healthier skin and as a company we want to well promote a great