Web Analytics

Superior Essays
According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik “Web Analytics is the analysis of qualitative and quantitative data from your website and the competitors’, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).” So, Web analytics is the estimation, gathering, examination and reporting of web information to understand and advance web use. With web analytics one can understand the site behavior and use that to analyze and come to such insights which can increase their revenue, customer satisfaction and loyalty. It is also helpful in analyzing the …show more content…
How many unique visitors (a visitor visiting the website at least once during a particular session time)? What pages did the visitor visit on the site? with the help of tools like Google Analytics, Unica, ClickTracks and others. But it could not answer the important question of why a visitor did something that he did on the site. The scope of web analytics expanded dramatically as it can now answer critical questions like Why? and What else ? before we arrive at actionable insights. Web Analytics can answer How Much? through Multiple Outcome Analysis with the help of tools like Google Analytics, iPerceptions, etc., Tools like Omniture’s Test & Target, Google Website Optimizer answer the Why in web analytics by utilizing the power of Experimentation . Tools like Ethnio, CRM Metrix, ForeSee help to understand customer behavior. Tools like Trends, Compete. Technorati help us analyze how well our website is performing compared to our competitor’s. After the data is analyzed in all the five parameters mentioned above, one is in a better position to derive at actionable …show more content…
This results in faster access to the cached information. If a page is stored on the secondary storage of the device, like a hard drive, the software of the device keeps a transparent cache of that page in the idle portion of the main memory (RAM). This enables the page to be accessible faster. So, when the user wants to get access to that particular page again or reload it, the user is taken back to the cached version of that page and not the fresh version of it(if the data on the page doesn’t change frequently). This is done so that the user has the access to the page even when the site is slow or the server is overloaded. But this incredible speed up is just accessible to stateless pages where all guests are dealt in the same way. These are not suitable for account based systems where people change their web information. When the cache expires it brings about a lethargic recovery approach where the reserve is not restored before another hit is made against

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