The Importance Of Traditional Television In The Social Media

What is traditional television? Basically, a traditional television set is a very particular type of device, which take dictionary description, it is “an electronic system of transmitting transient images of fixed or moving objects together with sound over a wire or through space by apparatus that converts light and sound into electrical waves and reconverts them into visible light rays and audible sound.” Although, there were a lot of changes on the sizes, models, shapes and others evolved, the meaning of word “television” remained unchanged. At least, until the word “social television” came out. Before the word “social television” came out, the concept of television did not change much. Black and white changed into color. The size got …show more content…
What Twitter does is they use Hashtag (#) to interact with the audiences who are sitting in front of the television. Television used to be a one way of medium, unlike other social media nowadays, you can interact, talk and even knows what others are doing. Television program nowadays especially on live sport competition, the Hashtag function on Twitter is often used. What they do is the live program ask the audiences to login to Twitter and Hashtag what they told to Hashtag for example, #Ateamwin or Bteamwin; then the live program collect the data and show up a statistical results that which team the audiences thought would win the most. What Facebook now doing is so different from Twitter, the relationship between Facebook and television is based on “page”. It means that the television program opens a Facebook page and interact with the audiences in it. For example, the Cookie Monster’s Facebook page has 8.7 million fans. There are a bunch of 13-35 year olds who remember this television program when they watched it when they were kids. That type of cultural relevance is something you really can’t build overnight. The nice part about Facebook is that they get to maintain that …show more content…
Facebook and Twitter, they both see as a medium for adult at least not aim for the age below 10. So how social television can expand to even broader audiences and potential customers when there are so many television program for younger kids. One of the most influential social medium nowadays, YouTube is trying to get involved to the social television industry as well. The best way to educate children or kids effectively through television is to get parents sit down and watch the program with them as well. Since parents are not always free when the kids program is playing through television, the best way of co-viewing is through other electronic devices and watch it anytime, and anywhere. Youtube is really a best medium for co-viewing in the social television industry. Social television is such a new term, it has such short history. No one knows how far will it reach in the future and it has such much potential in the media industry. Let’s look forward what the new innovation is inside the social television industry, it would be very interesting and exciting to look