Level 1- Refining: Define advertising and outline its scope
To communicate with consumer a company may use advertising as a way to promote their product. Advertising is any paid form of non-personal communication about an organization product, service or idea. Advertising has different purposes and has two types: product advertisement and institutional advertisement. Product advertisement takes three forms for selling a product or service: pioneering, competitive and reminder. On the other hand institutional advertisement is to build an image for the organization rather than promote a particular product. They each identify a target audience, specify advertising objectives, set a budge, design the advisement, select the right media, and finally schedule the advertising.
Level 2 - Relevantizing: Why is advertising important as described in the article?
For a company or institution to grow, it must build strong customer relationships. Advertising helps to keep consumers informed about new products and services that are now available. Companies are able to focus on the key elements that are or could be important to a potential buyer. The message that the company portrays is very important. The marketing team of the company has to …show more content…
Traditional advertising can be described as the advertisement seen on other platforms like YouTube. The user is put on hold so that an ad can be displayed. This would affect the ease of how Facebook users use the social outlet. A traditional advertisement approach is less likely to reach many people at once. However, with a more common approach like through social media, many people are reached at one time. Not only that, but different things can be added that could peak a potential consumers focus. The new approach that Facebook has taken with the silent ads tailors to the needs of the platform but also reaching
To communicate with consumer a company may use advertising as a way to promote their product. Advertising is any paid form of non-personal communication about an organization product, service or idea. Advertising has different purposes and has two types: product advertisement and institutional advertisement. Product advertisement takes three forms for selling a product or service: pioneering, competitive and reminder. On the other hand institutional advertisement is to build an image for the organization rather than promote a particular product. They each identify a target audience, specify advertising objectives, set a budge, design the advisement, select the right media, and finally schedule the advertising.
Level 2 - Relevantizing: Why is advertising important as described in the article?
For a company or institution to grow, it must build strong customer relationships. Advertising helps to keep consumers informed about new products and services that are now available. Companies are able to focus on the key elements that are or could be important to a potential buyer. The message that the company portrays is very important. The marketing team of the company has to …show more content…
Traditional advertising can be described as the advertisement seen on other platforms like YouTube. The user is put on hold so that an ad can be displayed. This would affect the ease of how Facebook users use the social outlet. A traditional advertisement approach is less likely to reach many people at once. However, with a more common approach like through social media, many people are reached at one time. Not only that, but different things can be added that could peak a potential consumers focus. The new approach that Facebook has taken with the silent ads tailors to the needs of the platform but also reaching