The Importance Of Tourism In New Zealand

Decent Essays
The tourism industry in New Zealand has expanded rapidly in the last ten years, international visitors come to new Zealand expecting a clean, green beautiful country. Tourists expect New Zealand to be a friendly country, they expect our adventure tourism to give that adrenaline rush that they had hoped for. International tourism contributes $11.8 billion dollars to New Zealand, and is the second largest export which contributes for 17.4% of total exports. In 2015 New Zealand had over three million visitors. 3,900 of these visitors (primarily holiday but also by VFR and other visitors with a holiday element to their visit) were given surveys relating to their holiday experience, any following statics were taken from the results from year ending …show more content…
Our beautiful natural environment shares the highest score with a sense of safety that visitors get in our country with a score of 9.1. The lowest score is food and beverage but even that is as high as 8.0. Most of the reason for dissatisfaction for tourists is the cost of food, accommodation and transport. 33% of visitors scored our food and beverage less than 8 out of 10, most of this is quality verses price. Tourists believe the you do not get value for money and a lack of choice also contributes to the low score. Accommodating fared slightly better with 21% of visitors scoring less than 8 out of 10 the primary reason for this is the lack of free internet access, with two thirds of visitors accessing Wi-Fi while in New Zealand. I personally believe this is not worth such a low score since there are many other ways to get in touch with loved ones on holiday, In saying that I understand business travelers would prefer to have internet access to complete any work that they may have to do on their trip. Transportation has also fared better than than accommodation and Food with only 20% scoring less than 8 out of 10, the cost was the primary reason for …show more content…
Most visitors reasons for coming to New Zealand include Spectacular landscapes at 44% and visiting family is a big one at 34%, the Hobbit has influenced people heavily as has being recommend but family or friends at 28% this is why we may get the word out about New Zealand, many are very influenced by friends so giving every single tourist the best experience can lead to others from their personal chain to come to New Zealand.
To improve our scores and getting rid of the few bad reviews we notice, listen to tourists comments such as increased access to Wi-Fi which is a huge factor for why people are not satisfied 65% use Wi-Fi and the main device is smartphones which people now use mainly for Maps and Directions, weather, information on activities, confirming and checking plans, and transport.
While many visitors use the internet, they still focus mainly on personal advice for now but the use of social media is rising and will soon move up from 23% of use, in the last year alone it has grown from 15% to

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