Maslow's Hierarchy Of Needs Of The Shopping Trolley

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The shopping trolley is a simple invention that has integrated itself into one’s everyday life. It is not something that has been considered anything but a cart which is used to carry shopping goods, however, the shopping trolley is much more. It serves a purpose in everyday life, yes, as a means of carrying items at the supermarket, but it serves a more momentous role in the very lives of those who we may not take the time to even consider. After much research, I have come to the conclusion that the trolley is used for many other purposes in life, which are more crucial than the average person’s need of one. Moreover, humans are going far beyond their needs, craving status and thus transforming these “needs” into merely “wants.”

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In terms of the deficiency needs, each lower must be met before moving to the level above. After each need is satisfied, if for any reason a deficiency is detected, the individual will act to remove the deficiency.” These levels go as follows: Physiological, Safety, Belongingness and Love, and Esteem. In terms of design, this same hierarchy of needs is indispensable. Designers play a vital role in society, it is their job to create innovative things which are user-friendly, environmentally-friendly, attractive to the eye and to empower people to be better than they …show more content…
He was an owner of the Piggly Wiggly supermarket and imagined this trolley as a way of encouraging shoppers to buy more items. “He placed one shopping basket on the seat and another under the chair, then envisioned wheels on the legs, and a handle on the back.” (Matthewman, 1992.) It took a while for Goldman to finally come up with a design that was practical, flexible and of course convenient. Thanks to Goldman, the shopping trolley is a worldwide hit, even today! According to (Matthewman, 1992) “Fifty years later, Gene von Stein, vice-president of the US shopping-cart giant Unarco Commercial Products, hailed the trolley as 'a complex sociological phenomenon that has totally changed the commerce and culture of America and the

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