Procedure
At the beginning of each focus group, I introduced myself; provided name badges for the group members; and explained the study’s purpose. After, I described my role as the moderator and how the session would progress. I reminded the participants about the digital audio recorders and that their responses would be assigned pseudonyms to ensure confidentiality. Then, I distributed consent forms and participant questionnaires (see Appendix A) along with pencils to the group. After collecting the completed and signed items, I provided a ‘definitions and key terms’ sheet (Appendix B) to each member. I also explained that there were no right or wrong answers and requested that they allowed others to finish speaking before interjecting. This would aid the recording, note taking, and transcription phases. After allowing time to review the definitions sheet, I began the discussion with the focus group guide including a …show more content…
This inductive approach is called a thematic analysis (TA) which consists of six stages: (a) transcribing, reading, and re-reading data; (b) creating initial codes; (c) collating the codes and identifying themes; (d) reviewing themes; (e) naming and defining themes; and lastly (f) finalizing themes and producing a report (Braun & Clarke, 2006).
Indeed, one of the main advantages of TA is that codes, categories, and themes emerge without having to place the data into pre-existing frameworks or theoretical contexts (Braun & Clarke, 2006; Elo & Kyngäs, 2008). This is well-suited for investigating underresearched topics or emerging phenomenon like Snapchat. Nevertheless, like other forms of qualitative analysis, TA is usually very time-consuming, requiring intensive reading and re-reading of the participant responses and other
At the beginning of each focus group, I introduced myself; provided name badges for the group members; and explained the study’s purpose. After, I described my role as the moderator and how the session would progress. I reminded the participants about the digital audio recorders and that their responses would be assigned pseudonyms to ensure confidentiality. Then, I distributed consent forms and participant questionnaires (see Appendix A) along with pencils to the group. After collecting the completed and signed items, I provided a ‘definitions and key terms’ sheet (Appendix B) to each member. I also explained that there were no right or wrong answers and requested that they allowed others to finish speaking before interjecting. This would aid the recording, note taking, and transcription phases. After allowing time to review the definitions sheet, I began the discussion with the focus group guide including a …show more content…
This inductive approach is called a thematic analysis (TA) which consists of six stages: (a) transcribing, reading, and re-reading data; (b) creating initial codes; (c) collating the codes and identifying themes; (d) reviewing themes; (e) naming and defining themes; and lastly (f) finalizing themes and producing a report (Braun & Clarke, 2006).
Indeed, one of the main advantages of TA is that codes, categories, and themes emerge without having to place the data into pre-existing frameworks or theoretical contexts (Braun & Clarke, 2006; Elo & Kyngäs, 2008). This is well-suited for investigating underresearched topics or emerging phenomenon like Snapchat. Nevertheless, like other forms of qualitative analysis, TA is usually very time-consuming, requiring intensive reading and re-reading of the participant responses and other