Restaurant Industry Analysis Paper

Great Essays
Food is a basic necessity. The industry which deals with preparing food items or products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. These industries include restaurants, fast foods, school cafeterias, catering operations, food carts and food trucks, etc. Restaurants and fast food mainly contribute to the food service industry (Arboleda, 2013).

A restaurant is a perfect place to visit by people who wants to eat and experience new foods, drinks and desserts to satisfy their needs. Satisfaction will depend on the customers’ expectations through the products. Whenever the expectations were met, then, the customers’ satisfaction will be the result.

There are factors
…show more content…
The restaurant environment can also affect the perception or mood of customers when they dine in fast food chains and restaurants. The perception or mood of customers can be mostly affected by the cleanliness and ambience of the place (Chow Keng Yong, 2013). The appearance or physical environment of the restaurant is not only to keep current restaurant’s customers; it is also a useful factor to attract new customers, since some customers of casual dining restaurants do not only look on the food or service but also consider on how pleasant and innovative the place is for them to patronize a restaurant and be its loyal customers. Some improvements on the arrangement of interior decoration, proper lighting and colors might help to generate an excellent customer’s dining experience as it triggers the customer satisfaction and influence in positive post-purchase stage on behavioral intentions (Canny, 2014).

Customer loyalty is the most precious intangible asset of modern enterprise. High loyalty is not only the key of enterprise completion to win, but also the fundamental guarantee of enterprise’s stability (Yingsheng Du & Youchun Tang, 2014). Customer satisfaction also positively influenced customer loyalty. The research related to the customer satisfaction and behavior in the field of food industry has progress in upcoming years and also measured
…show more content…
Santos became the liaison of an international employment agency. Later on, he became the Board of Director of the agency. The agency decided to swap him with his counterpart in Japan. The opportunity to work in Japan for four months made him appreciate the Japanese culture, especially, its cuisines. The CEO of the international employment agency decided to diversify to the restaurant business. For almost five years, Mr. Santos became the general manager of the restaurant also owned by the agency. At the age of 32, Mr. Santos established Tirona’s Grill, Bar and Resto.

Tirona’s Grill, Bar and Resto is a Filipino-Japanese themed restaurant that has opened on September 18, 2012. He came up to this theme due to his appreciation in Japanese culture and cuisines when he was assigned in Japan. The name of the restaurant was inspired by Gen. Tirona in his heroism between the battle of Japanese and Filipinos. It is also easy for the guests to remember the restaurant’s name as it is situated along the Tirona

Related Documents

  • Improved Essays

    Services can be well offered by understanding what is required in the international market and the trend of people about services (Irfan, 2014) .An example of the importance of service quality in restaurants is the taste of food which is extremely important to customers. Food taste is one of the aspects in which the customers determine when they choose a specific restaurant and selecting it for further purchases (Irfan, 2014).Being wrong on what the customers want to taste can damage the business while other companies achieve the target exactly (Zethmal et al, 1993). This aspect was one of the aspects that Rajiv considered in preparing food .He served fresh eggs with high quality cooking requirements .He recognized the importance of freshness and healthy products .So he was always looking for the best quality products for customers (Hall, 2003). In my opinion, customers also focus on the type of services they receive and they notice whether the staffs are friendly or not and how they serve the food. Moreover, they notice how fast the food is prepared and whether they are welcomed or not.…

    • 1259 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    When you take the time to decide, habitually you are satisfied with an immense cooking experience built around the atmosphere of the restaurant and the approach of the employees serving you. In choosing a perfect restaurant, reviews or oral recommendations of your friends and family members may be helpful. These will give you a general idea about the restaurant, particularly from those who have visited the hotel many times. Besides these resources, here are some effective ways to choose an ideal eating place for you and your family. Consider the locality of the restaurant Choose a nearby restaurant located nearby, where you can walk easily.…

    • 835 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Open Table: A Case Study

    • 1105 Words
    • 4 Pages

    (Grewal/Levy, 2015) Again, this directly relates to the restaurants using the system as the consumers demand customer excellence. This is how the owners build and maintain their loyal customers. Market Share – Percentage of the market accounted for by a specific entity. (Grewal/Levy, 2015) Open Table holds the market share when it comes to the online reservation system. They are widely known to its users, both the restaurant owners and the consumers eating in the establishments.…

    • 1105 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The restaurant are named La’Galleria33 When the customers have meals in the restaurant, the important things they want from the restaurant are not only the delicious foods. They want the good…

    • 921 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Case Analysis Of Mcdonalds

    • 1511 Words
    • 7 Pages

    Abstract McDonald’s mission and vision statement have been the company’s guide for its leadership in the global fast food restaurant industry. McDonald’s mission is to make their restaurant that customers will choose for their favorite place to eat and drink. Their company is dedicated to being a great place for people to work while being a strong and positive company in the community. McDonald's success has been credited to the synergy of the company, its franchisors, and its suppliers. Their business model has allowed the company to deliver locally-relevant restaurant experiences and allow flexibility in adjusting to changes in taste preferences in individual markets throughout the world.…

    • 1511 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    One of McAlister 's goals is to provide genuine hospitality to their guests. Even though I had been to a McAlister 's Deli before, my experience at this location was different to say the least. As I walking up to the restaurant, I was very impressed by the exterior of the building. There were several tables outside on the patio where customers could dine when the weather permits. I thought the addition of these tables…

    • 880 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Actually, we go restaurant because that restaurant has some special foods that is others cannot imitation. I think this restaurant interior design was special, and they carefully choose fresh ingredients can ensure the quality of the any food we eat. And after we eat, we prepare to go, and the server will remind us do not forget our stuff. Those detail are really important for me to adjust they are really good. All in all, this restaurant get the three important factors what I adjust a good restaurant.…

    • 757 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Porcini's Case Summary

    • 1172 Words
    • 5 Pages

    Maintaining an overall well-rounded reputation in the full-service chain restaurant business is a major objective Porcini’s leaders aimed for. Porcini’s thrived in providing excellent food and quality and were not willing to risk that for any price. They maintained a high product and service quality due to their Human Resources aspect of the business. Porcini’s rewarded its managers by providing them with a salary pay and rewarded its customers by continuously offering fresh ingredients and providing them with special coupons to those who participate in its feedback program. As well, Porcini’s excellent service entrusted customers who were more in a hurry to be able to have a memorable dining experience.…

    • 1172 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    This is my dream job and I would love for it to come true. The business in the hospitality industry has always attracted me. The business of restaurants gives a change to interact with people and serve them at the same time. It is a business that teaches about being courteous to people and provide them the best service one can. The business needs one to perform all the corporate social responsibilities and being in the industry…

    • 934 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Kopitiam Case Study

    • 1091 Words
    • 5 Pages

    The racial integration in this multi ethnic society has thus led to Singaporeans being able to enjoy a variety of food. 3.1.5. Technological: Some restaurant operators adopted certain services such as the Wi-Serve, a paging device that enables them to effortlessly contact their patrons, as and when their orders are ready to be collected. This service usually comes in the form of a coaster. Conveyor belts, usually at sushi restaurants, are also used for quick dining and to bring an enhanced value for money customer experience.…

    • 1091 Words
    • 5 Pages
    Decent Essays