Let’s start at the 1920’s – the time of gangsters, …show more content…
In the middle of the decade, major studios began selling their film rights to pre-1948 films, such as the Wizard of Oz, for broadcast and viewing on TV. Studios also came up with new ways to get audiences back in their theaters. The first was Cinerama, introduced in 1952 by Paramount. It was a wrap around, big screen technique that required three camera, three projectors, interlocking and semi-curved (at 146 degrees) screens, and four-track stereo, making the audience feel as if they were at the center of the action. As described in this newspaper article from October 8, 1952, Cinerama was a significant milestone that provided numerous possibilities, such as big musicals and top grossing numbers. It has been likened by reviewers to the importance of the advent of sound in the 1920s. Next, there is the beginning of 3D movie experiments, also in 1952. Special polarized, ‘stereoscopic’ goggles or cardboard glasses worn by viewers made the action jump off the screen; yet, in reality, the glasses were unpopular and chunky, the viewing was blurry, and the 3D effect was unable to compensate for the inferior level of most of the films. In 1959, Charles Weiss introduced the Aroma-Rama and Smell-O-Vision, systems of pumping oriental scents into the theater through the air-conditioning system. These three creations, however, were unpopular due to the lack of technological development in the fifties and were soon