The Importance Of The Age Of Information

This really is the age of information. There is information to know about everything and everyone. Businesses are the ones to notice this really. They necessitate everything the consumers say, they build their brand around consumers. We the consumers, usually just go to the store and buy whatever we need, without even noticing the advertisements. But businesses do notice, they notice a lot. The age of information has brought us more ways than ever to communicate, and businesses want us to talk positive about their brands. This influences their stock and revenue. Although we not might know it, but the consumers control everything that businesses do.
Take for example: you see Aaron Rodgers on the front of a box of Wheaties. You probably think …show more content…
Businesses want our business, so they want to be our friend. No serious transaction goes without some kind of communication that binds some kind of relationship. Let’s take servers at a restaurant for example: they want your money. To get this money they have you sell you items off the menu. Maybe you’ve just recently just taken a trip to Mexico and that somehow got translated to the server. They’re going to offer you a margarita right away, or just offer you a margarita because that’s the main profit for drinks at some places. If you buy it or not, this creates a relationship because they personally thought about your trip and what they could do for you to reminisce that trip. And if you did end up buying that salty drink, they’re going to get it to you right away. This conveys a sense of urgency to how they care about your precious time. Since you’re going to be tipping them (hopefully), your likeness of them is going to heavily influence this tip. They want you to like them and all along you thought they were just being nice. You, and your money, are influencing their actions …show more content…
You can get a review on how well a blue Bic pen performs on a piece of offset ivory 12.5 inch Dunder Mifflin paper. It doesn’t even matter if that paper company doesn’t exist, there’s a review on it! Let’s take that earlier example for review: after everything 's said and done, when you’re full and tastebuds satisfied from that great margarita, your server slips you a survey. He/she says that if you fill out this survey you can come in next time and get a free appetizer. Not only are you telling them what they could do better, but the persuade you to come again and get something free. They’re offering in exchange for your information, they will give you something free. They are so reliant on you to give them information on how they could do better that they offer free product in