The Importance Of Technology In The Airline Industry

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Since last three decades one sees a huge transformation that has occurred in airline industry. Companies once owned by state or government went into private hands that then formed strategic alliance to maximize profits and reduce cost. Such alliances also provided numerous other facilities. For example, joint marketing activities, code sharing, flier programs. Earlier companies only had bilateral or multilateral agreements amongst themselves but later on with the advancement in technology, deregulation policies, economies of scale brought companies to form an integrated system. Star Alliance, One World and Sky Team Networks are major examples of such successful alliances.

Introduction
The globalization, economic deregulation and
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Innovation in communication techniques, transportation sector, and organization cultural change are all results of improvement in technology. Airline Companies are always trying to retain their competitive advantage which means to stay relevant and best for customers. The technology led them to reduce costs by approaching huge customer base around the world. Technology provided integration facility. The companies who have formed strategic alliance and have thus entered into bilateral agreements have shared their codes so as to coordinate flight schedules and set joint fares. This integration was all possible because of advancement in technology. The invention of plane and jest itself is a huge technological advancement which expanded the scope of globalization. Further software development which keep check on every service of flight, how company can improve upon that are results of technology. From anywhere in world one can access information regarding planes, usage of navigation tools, radar system are an example of innovative technological tools and in case of consumer they can have access to enormous data through internet. Technology has bridged the gap between developed and developing country. The information is accessible to everyone exposed to

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