The Importance Of Target Measurement

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Ensuring sustainable consumption and production patterns is an essential goal in global environmental conservation and is therefore a crucial element to the sustainable development goals that are assumed to be attained by September of 2015.

Target Measurements

There are 8 subsidiary goals that each reinforce the development of this SDG. In my opinion, many of these targets are quite ambiguous; it would require more details in order to be achieved. Targets 12.2, 12.4, 12.5, 12.6, 12.7, are particularly obscure; they give a very broad description of the goal without providing conclusive forms of measurement. Furthermore, a vast majority, excluding target 12.3, cannot be quantified which makes it difficult to fully assess progress. Finally,
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I have made a few suggestions that I believe would enhance the effectiveness of these targets. To start, when looking at international consumption and production, I do not think it is efficient or reasonable that every country in the world should be putting the same efforts in promoting SCP (Glavic and Damjan). In fact, research indicates that “the 1.4 billion people in the richest 20th percentile of the world’s population consume almost 85% of global output- 60 times more than those in the poorest 20th percentile (Munashinghe). Undoubtedly, the unsustainable habits of the rich have its detriments of the prospective consumption and production patterns of the poor (Glavic and Damjan). An interesting target that I would add to the SDG 12 goal would be to reduce material extensive lifestyle of the industrialized countries. This would cover 2 main aspect of the human lifestyle. The first is transportation and housing, in which we would significantly reduce energy use (Munashinghe). The second is in regards to food consumption and production in which we would decrease food losses and waste as well as reducing land degradation in the context of producing food (Munashinghe). In this respect, more resources would be available which would ultimately favor the poor. Furthermore, I would modify 2 targets of SDG 12; target 12.6 and target 12.8. Target 12.6 has an aim to “encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle”. This is not sufficient; companies should be required and not simply encouraged to being sustainable in their practices (Barber). I suggest an increase in corporate responsibility and accountability as well as implementing harsher punishments to companies who fail to be sustainably friendly in their production and consumption patterns. Target 12.8,

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