On February 7th 2016 in the Levi’s Stadium, Santa Clara, California the Carolina Panthers played the Denver Broncos in the Super Bowl 50. The Broncos took home the win against the Panthers with a score of 24 to 10. On the day in attendance there was 71,088 people at the stadium, however, the game averaged about 111.9 million viewers over TV.(statista.com, super bowl tv viewership) The super bowl is considered the biggest American football game of the year, it takes the top team from the AFC and plays them against the top team from the NFC in order to determine the NFL champion. Super bowl 49 in 2015 with the New England Patriots playing the Seattle Seahawks was the most watched football game in national history, with 114.4 million people tuning
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How it works is that the corporate companies will pay the network for a chunk of time, in this case 30 seconds, to have their advertisement shown during game time commercials. While the teams are changing lines and getting ready for the next play the NFL has allowed for 1 minute and 30 seconds per break, that makes for about 45 minutes of commercials per superbowl. When doing the math that is about 30 commercials per super bowl, for 2017 the average cost of a 30 second ad is 5 million dollars. That’s an estimated 150 millions dollars just for advertisements.(entertainment.howstuffworks.com, super bowl commercial) It is popular for companies to create the newest most creative commercials just to play during the super bowl because of the amount of viewers watching. It is important for the ad to be absolutely perfect because not only will hundreds of millions of be watching but the really good ones also go viral on the internet where even more people will see them. This is key because the higher amount of views the more of a chance for people to go and buy the products. Here is a video of the top 10 super bowl commercials of all time https://www.youtube.com/watch?v=HPR3PB_VGVs. As you can see there are many different types of commercials: sexualized, animal, baby, and sport related, are just some examples of how they draw a crowd
How it works is that the corporate companies will pay the network for a chunk of time, in this case 30 seconds, to have their advertisement shown during game time commercials. While the teams are changing lines and getting ready for the next play the NFL has allowed for 1 minute and 30 seconds per break, that makes for about 45 minutes of commercials per superbowl. When doing the math that is about 30 commercials per super bowl, for 2017 the average cost of a 30 second ad is 5 million dollars. That’s an estimated 150 millions dollars just for advertisements.(entertainment.howstuffworks.com, super bowl commercial) It is popular for companies to create the newest most creative commercials just to play during the super bowl because of the amount of viewers watching. It is important for the ad to be absolutely perfect because not only will hundreds of millions of be watching but the really good ones also go viral on the internet where even more people will see them. This is key because the higher amount of views the more of a chance for people to go and buy the products. Here is a video of the top 10 super bowl commercials of all time https://www.youtube.com/watch?v=HPR3PB_VGVs. As you can see there are many different types of commercials: sexualized, animal, baby, and sport related, are just some examples of how they draw a crowd