The Importance Of Success In The Beauty Industry

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The beauty industry is one of the fastest growing industries in the world. The world of makeup has catapulted from something certain individuals were a part of to a place where everyone is welcomed. Being successful in the beauty industry may require most beauty entrepreneurs to work internationally. My company in particular has outsourced a creative team in Abu Dubai – United Arab Emirates. There are many ups and downs when a company outsources anything internationally. The goal for my company is to have a new line of metallic eyeshadow pallets and highlighters for my company’s makeup line. Over the course of this paper I will show how working oversees can be difficult, but rewarding.
Working in the beauty industry can be challenging at times.
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My company’s creative team is stationed in Abu Dubai. The inspiration from the people and the culture is something that unfortunately is hard to find in the United States. Though the city of Dubai is open to creating new paths and blazing the trail for beauty lovers from all around the globe; the United Arab Emirates as a whole still has differences in comparison to the United States.
One way to understand countries is to know six dimensions of national culture. The first dimension of the six is power. Power is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. Compared to the United States, the UAE believes in the natural order of hierarchy. The people of the country actually are aware of this hierarchy system and follow it accordingly. Not only is power an issue in the UAE, but individualism is as well. Individualism is the degree of interdependence a society maintains among its members. In the UAE individualism is something that is not necessarily something that is common. The society in the UAE is based more on loyalty than anything else. Most of the
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The perks of using online video is having the ability to film at any time. If someone has creativity that they would like to share the easiest and most effective way to do it. Being in the beauty industry aesthetics is extremely important. Online video is able to capture emotion and the visuals of beauty brands and products. Social media could also be a beneficial outlet, but it is difficult to truly convey emotion there. Since this is a makeup line it is important to have visual and live images of the products. To see them in action on one of the team members makes the selection process easier. Online video is the best option for a company running a small business or project team

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