The Importance Of Social Science Research

Better Essays
Organizations gather information from a wide range of sources to better the marketing mixes of their expansive companies. Social science research is one of the methods of information gathering and is defined as- the study of individual or collective behaviors of people in groups, companies, and societies. Social science research seeks to explain social phenomena, and to build a knowledge base that can be used for marketing purposes by companies. The primary method of this type of research begins with a hypothesis, then the scientists compile set questionnaires in order to gather data, then analyze it. There are high degrees of error in this field of study due to a wide range of factors associated in each stage of the research process. These …show more content…
Sampling error is a common problem during social science research. As the researcher comes up with a hypothesis he needs validated by data, the next step would be to identify the target population. This stage is critical to getting accurate, and reliable data that can be used to explain the hypothesis the researcher has come up with. One of the most common problems during sampling is avoiding generating a biased procedure. It is important that when selecting a population to conduct a study, that it is representative of the entire population, or it may cause a high degree of variance. For example compare two identical studies using the same sampling methods, and population. The larger of the two studies statistically will have less sampling error than the smaller one. This is because as the size of the sample approaches the overall population size, as well as the true characteristics of the population. In contrast to unavoidable errors present in random samples, researchers may induce errors of their own design. This error is called sampling bias, and it is an error that occurs when data sampled is collected in a way that cause misleading results whether it be deliberate or not. There may be overrepresentations or underrepresentation of certain members in a study relative to the population. A survey may allow for self-selection which gives people the ability to have control over if they participate or not, which can …show more content…
This may be one of the most significant errors that is present in social research. Respondents are often not willing to report accurately on sensitive topics, which causes bias to what is socially acceptable. This error is especially prominent in face-to-face research gathering- one of the reasons it is not a popular method. Respondents typically feel unease in front of interviewers if their answers do not conform to norms or social expectations. There are ways that data collectors can mitigate the social desirability error. One of the common ways is to conduct research using web-based surveying which can help reduce the unease of respondents to answer without external factors. Wording of questions also plays a prominent role in causing desirability bias. By wording questions in ways in less threatening ways it decreases the embarrassment of a question and allow the respondent to consciously report their true beliefs and

Related Documents

  • Decent Essays

    We may find people with very negative expectations, derived both from past bad experiences, such as being forced or pushed into the process by a third party; and / or meet unrealistic expectations to the extent that the subject overestimate our capabilities as psychologists, delegating responsibility in the process Generally when someone voluntarily and personally make the decision to see a psychologist, because it is going through a moment of distress or major concern, the subject makes a crisis, its defense Fail, fail him/her. From a cognitive-behavioral perspective is known that to solve a problem you must modify certain behaviors, they in a very broad sense, considering each other 's thoughts, feelings and…

    • 751 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Usually when collecting this type of data the researcher often turns out to have bias information because they often look at the situation from one perspective. Additionally, the study groups sometimes may not be enough to represent the whole population. The analysis of the findings usually ends up being altered in some way by the researcher because of their subjective point of view. In my research I will try to reduce the amount of bias by trying to look at the situation from different perspectives. I have to look at the situation from a general point rather than try to see or get the results that I want to see.…

    • 6946 Words
    • 28 Pages
    Decent Essays
  • Decent Essays

    Another way they measure prejudice is the Bogardus social distance scale. "This scale does measure a person's degree of closeness with members of diverse social groups." (Answers Corporation, 2010) Those are two ways of measuring prejudice in sociologist. I like the test when just took can be used as well but not as accurate to the others ones. I think using these methods would work if they took the time to check in to them and use them right.…

    • 618 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Stereotyping Effects

    • 1634 Words
    • 7 Pages

    But what is the effect of these stereotypes? Surprisingly, our profound use of stereotypes has both negative effects on the believer of these stereotypes and the ones that they are against. For the person who believes these generalizations, it can create a false sense of expectations and can even distort the way that they treat these other people who fit their stereotype. As put by the National Research Council 's Committee on Aging Frontiers in Social Psychology, "stereotypes people have about others can influence how those others are treated and in turn elicit particular behaviors from the others that are consistent with those stereotypes." In other words, these stereotypes that so many people believe to be generally accurate can in fact blind people to all of the many exceptions to the stereotypes.…

    • 1634 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Nonprobability Sampling

    • 1209 Words
    • 5 Pages

    Because information is taken from cautiously drawn samples within a smaller group, another fundament of sampling is receiving results that are more accurate than they would be from a larger group (Monette, Sullivan, & DeJong, 2011, p.135). Two methods used in research are probability and nonprobability sampling. Probability sampling such as simple random sampling (SRS), guarantees that all scientific components have an equal chance of being included in the sample (Monette et al., 2011, p.139). For example,…

    • 1209 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Market Anomalies Essay

    • 726 Words
    • 3 Pages

    Black (1993) mentioned that data mining worsens when many people are investigating similar problems. This is because only the most unusual or striking researches can be published and they might involve many false start and blind alley by nature, which means the statistical results that seem significant will be biased (ibid.…

    • 726 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    However, the weaknesses of the statistical artefact explanation are that this explanation suggests that the social class of people is far more important than the ethnicity of people which explains inequalities, since the ethnic minority is likely to be poorer. However, this is seen as a problem as it seems to gather a number of other variables such as gender; patterns are created due to the way the researchers collect the data. Also, it focuses on statistics and data which have been collected and the statistical artefact explanation does not actually examine cases, solutions and results which any information may be provided may be biased and not…

    • 2619 Words
    • 11 Pages
    Decent Essays
  • Decent Essays

    If the target population is small, then it is generally doable to survey the whole population. Yet, when the population is large or scattered and the survey is a part of a difficult research project, a “sampling” process is usually used to choose and survey a subset of the entire target population one is interested in (Thayer-hart et al., 2010). If a sampling process would strengthen the results of the survey, one will desire to use the services of a sampling statistician to direct oneself. One major benefit of surveying a sample rather than an entire population is that with a lower sample size, one can incorporate more follow through participants to promote responses. As a result, cooperation and the quality of data may be enhanced.…

    • 1628 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Predetermining a group as being vulnerable can bias the inquiry and discourage research on the group to start with. This research may be a crucial insight on the lives of certain groups to promote equality, or even provide answers as to why certain groups are more susceptible to certain diseases than others. If you decide to do research on a group labeled vulnerable, the inability to ask some of the questions needed results in bias based on socialized views of a group. In her study of…

    • 786 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The Scientific Method

    • 1108 Words
    • 5 Pages

    In this day and age, numerous politicians form absurd ideas that do not bring benefit to this country, the worst part about this is that some of those ideas get turned into laws. The laws formed are often detrimental and promote wrongful acts such as inequality. This problem could be significantly lowered if government were to use something as innovative as the scientific method to help solve societal problems in the world. The scientific method is a systematic way to collect significant data and it contains several steps to help one in doing so. The first and most vital step is to make an observation, in order to begin this process an observation needs to take place, whether it be noticing something peculiar or being curious about an unresolved…

    • 1108 Words
    • 5 Pages
    Decent Essays