The Importance Of Social Networking

1384 Words 6 Pages
Introduction and Basic Information of Article Danish researchers Jensen and Sørensen, who work and write for Nordicom, are concerned about how social networks shifted its role from social interaction and bonding with others to work as a social negotiation, which leads to reshape and redefine of the existed relationship and friendship (Jensen & Sørensen, 2013, p. 60). Their study suggested that the outcomes were similar to research from Danah Boyd`s “social converges” and “networked publics” (Boyd, 2008, 2013, as cited in Jensen & Sørensen, 2011, p. 50), explaining their online friends categories into three sections: “strong, and weak (or latent)” (Grenovetter, 1973, as cited in Jensen & Sørensen, 2013, p. 50), showing the possibilities of …show more content…
In this case, their research data are based on digital data collection, which is online quantitative questionnaire survey data, interview with the focus group, and participant covert observation on selected individuals` social media profiles to analyze about participants` social behavior, "social bonding" and "privacy issues” (Jensen & Sørensen, 2013, p. 52-58). First, the online survey does not require physically presented interviewer and provide flexibility of modifying questionnaires, minimal cost to conduct and gathering the data near real time. On the other side, it has limitations that it is hard to draw people`s attention to guide the direction to their research, and they, who do not have the internet connection, might have a consequence of participating their survey, which limits the broad …show more content…
In the aspect of sampling, the scale was small, national that the place they conducted in Denmark and had 34.4 percent response rate (Jensen & Sørensen, 2013, p. 50). However, they managed to collect their data from the digital online survey, focus group interviews and covert observation of agreed users` friend list. With the unaided eye and reading through their quantitative article, they followed well on the rules of ethics and respected their participants and even their friends on social

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