Social Media And Politics

Improved Essays
Social Media is Helping Presidential Candidates
Social media has grown exponentially during the last years. Twitter, Facebook, and other social networks are now the main source of where people get their news. Politicians take advantage of the new technology and use it in their favor for campaigning. In the 2012 election between Obama and Mitt Romney, Obama had a lead in digital activity. According to Pew Research Center, “Obama campaign published 614 posts during the two weeks examined compared with 168 for Romney.” Obama’s campaigned used social media more to appeal to the people, which later resulted in him winning the election. Social Media is a gateway between the presidential candidate and the voters; in Obama’s case he used social
…show more content…
Politicians are using social media in a similar way; they are able to have a closer relationship with voters. Social media allows them to speak to voters and appeal to younger voters. Blockey wrote for the Tweetwall Blog, “Consider, for example, that according to a 2014 study by Pew Research, the percentage of registered voters who follow political figures on social networks has doubled to 16%” (Blockey). Social media has become important to appeal to voters that are interested in politics and also appealing others that will see it because it is on their feed. Sending political messages through social media allows the politician to view how the voters will react to their agenda. Blockey also wrote, “Of course, it’s not just a matter of sending a few political messages. As in the business world, the most powerful aspect of social media is that it allows your business to connect and converse with voters in a way you never have before. It gives you a direct line to the people who hold the future of your political career in their hands” (Blockey). Targeting the younger audience has become easier for politicians, not only are the repeated voters getting the information on new politicians, but also everyone else that is using social …show more content…
Whether the feedback on a particular subject is positive or negative, the politician is able to know what voters think. Social media allows them to know how the public is responding to an issue and how they can adjust to appeal more to people. On September 17, 2015 Green Party leader Elizabeth May was left out of the election debate, because of social media she was still able to participate. She posted her rebuttals on Twitter during the debate in order to get her ideas across and get feedback; because of this she gained more attention than the leaders in the debate. Mayer wrote for CBC News, “By tweeting her rebuttals and policy statements, May effectively broadened the scope of the debate. She also garnered more Twitter mentions than any of the other leaders” (Mayer). Social media was able to help Elizabeth May; even though she was excluded from the debates she was able to express her ideas. She was able to get feedback from people that were interested in debate, and gained three thousand nine hundred new followers because of her tweets. (Shulman) Social media was able to help many candidates get elected and show their position on issues. Social media aided not only presidential candidates, but other political leaders by letting them have direct contact with voters, providing free advertisement, and receiving feedback

Related Documents

  • Great Essays

    Cost of campaigns are astronomical, but social media helps alleviates some of this big burden. Candidates can also see where they stand with the people and justify what they stand for to please their followers. In my opinion social media is having a positive effect on politics, because it allows the people to constantly see where their candidate stands. It keeps us up to date moment to moment on big issues and allows us to voice our opinions on the candidates and their views. Before social media it was…

    • 2117 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    In fact, the 2012 presidential election “saw increasing sophistication of online campaigning and improved integration of online and offline participation opportunities” (Ginsburg, 215). Online participation includes social media websites, such as Facebook, Twitter, and as of recently – Tumblr, a popular blogging website. These social media websites are the most popular way for candidates to share their ideas through and lead to more online participation. Social media poses as a way for politicians to reach a large amount of potential voters at once, which is very beneficial if they want to get their views across more effectively. Years ago, campaigning mainly happened through television,…

    • 628 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Political campaigns are no longer a game played only by the elite. Social media has allowed grassroots campaigns to emerge and compete with big campaigns. Social media sites for candidates are often getting more traffic than an official campaign website (Jerpi 2012). It has become important for candidates to get connected and to stay in touch with the people they represent. The easiest and most efficient way for candidates to express themselves and to get recognized is to use social media.…

    • 1959 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Facebook can personalize users news feeds using algorithms in order to help them gain votes. In 2008 President Obama's presidential win was called the “Facebook election” In 2008 Social media went viral from all the ads and personalized information that was fed to specific groups of people, for example, African Americans. It was highly beneficial for president Obama because he approached a lot of African Americans within American to vote for two reasons. Because he was the suitable candidate and also he would be the first black president in history. This was also Before facebook was allowed to sell highly targeted ads.…

    • 1580 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Twitter is the most influential factor relating to Donald Trump’s campaign and his connection with the voters. Twitter was founded in 2006 and played a major role in both the 2008 and 2012 elections with over 175 million people using Twitter worldwide. On Twitter, users can tweet up to 140 characters and these tweets can be retweeted by other users. Retweets allow for a candidate’s message to reach more people and thus are very important. Currently, Donald Trump has tweeted over 33 thousand tweets that reach 12 million followers.…

    • 841 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    For example, you can follow the BBC news on twitter and get the news before being broadcasting on the TV by an hour. Social networking can be also profitable. It turned out that social networking is being used widely as professional networking. It has been used in marketing to increase brand exposure, web traffic and gain market insights. 60% of entrepreneurs say that they had gained new customers due to the use of social marketing (Karr, " 2014 Statistics and Trends for Businesses on Social Media").…

    • 1096 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Why Is Instagram Important

    • 1151 Words
    • 5 Pages

    Jessica Wang Professor Cihak English 802 September 20th, 2017 The Importance of “Like” Instagram is a form of social media that enables users to capture and upload moments for friends and families to see. Instagram’s tremendous success and positive feedback encourage improvements and enhancements to continue to appeal to their active participants; remaining relevant to popular culture. Since the release in 2010, there have been many changes to cater towards a greater audience. Instagram has debatably become the most successful form of social media today. Users spend copious hours browsing and thinking about things they’ve seen on Instagram.…

    • 1151 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Social media makes this interactive process a lot quicker. Nissan, another motor company, used Facebook for their crowdsourcing efforts. In June of 2014, Nissan reached out to their supporters for advice. Project Titan was an attempt to get consumers involved in customizing the 2014 Nissan Titan truck. Nissan encouraged their fans to visit their Facebook page and vote on performance, utility, and other potential modifications for the new Nissan Titan truck (Nissan, 2014).…

    • 1065 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Through social media the masses are able to influence or be influenced in political decisions. For example, “During election cycles, campaigns work to use the millions of candidates’ ‘friends,’ posts, comments, and tweets generated on social networking sites to convert enthusiastic participants into active voters” ( Kerric and Sage 183 ). With such a great emphasis on social networking sites today, if the candidates did not take advantage of them they would lose massive amounts of potential votes. However, they have realized the edge social media provides them in their campaigns and put it to use. Kerric and Sage state that “78 percent of Republicans, 74 percent of Democrats, and 76 percent of independents spend time online,” illustrating the importance social media has in…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Even if the traditional organizations still exist in the society, the social media is an indispensable mean for them to appeal to individuals’ participations that helps their revolutions. Social media could be such a wonderful place to teach values, and moral to society. Social media such as Facebook, Twitter, and Instagram have also grown in popularity today. Most of the young people above 16 years use at least of the social websites available over the Internet to post and share information with their friends and relatives. In the recent past, big companies and multinational organization have increasingly joined social websites such as Facebook and Twitter with a view of creating product awareness to a great number of people, both potential, and existing customers.…

    • 1588 Words
    • 7 Pages
    Improved Essays