Public Relations And Social Media Analysis

Good Essays
The increase of using social media by public relations practitioners is a relatively recent trend. Social media tools are offer the opportunity and challenge to reach diverse audiences in new ways. Social media represent an emerging venue for public relations communication. A few companies and organizations have made strides in exploiting this channel. Social media for many companies are still very much a young endeavour. When people combine to take a baby steps in social media with equal baby steps which people might be taking in media. This makes people are being cautious as they go into social media (Wilcox, 2011). In the wake of Web 2.0 the term of “social media” has entered the mainstream. Blogs are now mainstream application, while social …show more content…
Social media marketing is marketing in online medium that are easy, quick, and cheap. The perception of social media marketing, it comes from those overnight sensations that go viral within minutes of hitting a social media network like YouTube, Facebook, Myspace, and the others. A person sees reports in the media about how “fast” something went popular on a social media site and assume that because it was fast, it was easy and therefore it is cheap to implement (Evans, 2010). Whereas adding a content to social media sites is easy and free, the amount of work is involved in making the content valuable to the audiences. The tough part of finding success in social media, is dedicating the resources and time to its social media strategy. This hard work behind the scenes makes the “overnight” successes seem so …show more content…
Marketing efforts were very isolated, and a specific team of experts’ crafted brands and messages about products, services, and brands that consumers simply consumed. Many companies miss the perfect opportunities on making the link between social media and search marketing in their online marketing plans since they do not realize the link between social media and search in being found. People in these social media communities still need to find a person and its content that the communities are providing, to optimize what users are doing with the social media strategy, is imperative (Evans, 2010). Social media is one of the most popular digital advertising tools. Most Asians are influenced by social media, and many Asian people claims to view online products reviews for purchase decision. Compared to Twitter that is less strong, Facebook is the trend in South-East Asia which includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and

Related Documents

  • Decent Essays

    Social Media How hard is to tell who murdered privacy and common sense when you can see social media’s has machete on its hand? Internet is one of the most powerful technologies we have in this generation, and we are using it in our daily activities as part of our life. Social media such as Facebook, MySpace, Twitter, YouTube, and Instagram are some of the popular social media sites where people interact. Since, these sites are free and easy to access a high percentage of the world’s population is broadcasting their daily activities and interests publicly without thinking twice about future consequences and their privacy. After any information has been posted on these cites it’s hard to control, so the privacy and security of those people…

    • 1117 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Social media reach out to certain groups that traditional media did not allow you to, because social media is for each and every one, sooner or later you will come across people you never thought of as your client. This opens the door to establish new relationship but also a valuable feedback that can help you develop your programs and services brilliantly. Our finding completely based on questionnaire which may be biased. On the basis of our questionnaire we can say that social media play very important role in youth life. We can’t take single judgments towards social media because it’s completely depends up to youth they…

    • 2420 Words
    • 10 Pages
    Decent Essays
  • Decent Essays

    People also use it for dealings with other people (commerce). Social media doesn 't have a determined outcome. There 's no determines outcome of what social media would do to someone. Social media has already influenced people 's lives daily and what they encounter. It has influenced what many people think life should be like.…

    • 1466 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Social Media Analysis

    • 1025 Words
    • 5 Pages

    Many Facebook users maintain their profile like a CV because Facebook reflects people’s characteristics as it uses rapidly. Most of the companies and corporate have their own website and they provide internet but they often keep blocked Facebook and other social media in their organization rather they should understand the importance of social media. To meet organizational goal, social, media can play a vital role. Every organization should give emphasis how they can make social media as a part of their organization. In an article, Chuck Cohn says that, in a growing connected society, no matter what types of business run by a company social media can help to increase company’s visibility, profit and number of users- author of the article titled, “How to Properly Use Social Media to Fit Your Business Strategy” (Forbes, January, 2015).…

    • 1025 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Facebook, twitter, snapchat, instagram and more, are all social media profiles we create to talk to anyone we’d like without knowing who they are. But these sights are also helpful when it comes to finding things out because of how fast the information is spread. Social media is slowly but surely taking over our everyday…

    • 724 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Political campaigns are no longer a game played only by the elite. Social media has allowed grassroots campaigns to emerge and compete with big campaigns. Social media sites for candidates are often getting more traffic than an official campaign website (Jerpi 2012). It has become important for candidates to get connected and to stay in touch with the people they represent. The easiest and most efficient way for candidates to express themselves and to get recognized is to use social media.…

    • 1959 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    The use of social media websites is one of the most common activities of teens and kids. Any site that allows social communication among others can be considered a social site, including Facebook or Twitter, gamings such as MineCraft, or even video sites such as YouTube. Websites offer today 's youth a portal for communication and entertainment; recent years have obviously shown a rapid growth. For this reason, it is important that one becomes aware of the nature of social media sites, given that not all of them are healthy environments for teens. For example, social media sites can be a perfect place for predators.…

    • 1191 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    In the age of social media, people of the millennial generation can often find themselves sucked into their phones. Specifically sucked into social media. In its increasing popularity, social media has taken control of the way that we obtain information, the way that we communicate, and the way that we judge ourselves and others. This begs the question, to what extent does social media have an impact on psychological well-being? Through our continual exposure to social media platforms the gap between the virtual world and reality begins to close, and our lives become consumed by posts, tweets, and likes.…

    • 1859 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    The internet is arguably one of mankind’s greatest creations. Through the internet many great things are achieved such as social networking. In today’s society having some sort of social media account is almost mandatory as it has become an important communication tool. Social networking is great in many ways it has basically evolved how people connect with each other, allowing them to catch up people who they may have not seen in a while or those who live far away from them, while be able to quickly catch up on current events happening worldwide. As many people are embracing online interaction they are reducing their real life encounters, due to the easiness which comes from social networking.…

    • 1582 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Social Media Social media is a website or an application that enable users to create, share, and find content or to participate in social networking. It’s something that we are really close to our daily basis. Now days not only adult that use it, but many children under age use it too. Although there are not only positive effects that we will gain, however people still utilize it, because almost all people use social media. Social media actually has a lot negative effects than positive effects.…

    • 751 Words
    • 4 Pages
    Decent Essays

Related Topics