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Public Relations And Social Media Analysis

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The increase of using social media by public relations practitioners is a relatively recent trend. Social media tools are offer the opportunity and challenge to reach diverse audiences in new ways. Social media represent an emerging venue for public relations communication. A few companies and organizations have made strides in exploiting this channel. Social media for many companies are still very much a young endeavour. When people combine to take a baby steps in social media with equal baby steps which people might be taking in media. This makes people are being cautious as they go into social media (Wilcox, 2011). In the wake of Web 2.0 the term of “social media” has entered the mainstream. Blogs are now mainstream application, while social …show more content…
Social media marketing is marketing in online medium that are easy, quick, and cheap. The perception of social media marketing, it comes from those overnight sensations that go viral within minutes of hitting a social media network like YouTube, Facebook, Myspace, and the others. A person sees reports in the media about how “fast” something went popular on a social media site and assume that because it was fast, it was easy and therefore it is cheap to implement (Evans, 2010). Whereas adding a content to social media sites is easy and free, the amount of work is involved in making the content valuable to the audiences. The tough part of finding success in social media, is dedicating the resources and time to its social media strategy. This hard work behind the scenes makes the “overnight” successes seem so …show more content…
Marketing efforts were very isolated, and a specific team of experts’ crafted brands and messages about products, services, and brands that consumers simply consumed. Many companies miss the perfect opportunities on making the link between social media and search marketing in their online marketing plans since they do not realize the link between social media and search in being found. People in these social media communities still need to find a person and its content that the communities are providing, to optimize what users are doing with the social media strategy, is imperative (Evans, 2010). Social media is one of the most popular digital advertising tools. Most Asians are influenced by social media, and many Asian people claims to view online products reviews for purchase decision. Compared to Twitter that is less strong, Facebook is the trend in South-East Asia which includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and

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