The Arizona Department of Health Services is dedicated to providing health and wellness to all Arizona residents (LinkedIn, n.d.). The Arizona Department of Health Services provides this service by education, community health and prevention programs, prevention and health preparedness, safety, licensing and certification, mental and behavioral health, vital records and health data evaluation (LinkedIn, n.d.). Arizona Department of Health Services is a government run and funded organization with 1001-5000 employees. LinkedIn is currently their most followed avenue of social media and information for the communities of Arizona. This paper will briefly explore the benefits, risks and various attributes of having social media for a public health
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In the same respect, several disadvantages to using social media should also be noted and taken with caution when moving forward. One advantage to note is that patients are advancing in their abilities to participate in and look to social media for understanding of their illness or disease (George et al, 2013). This technological advancement has encouraged physicians and medical students to enhance their understanding of the patient perspective. There is little to no doubt that social media will be a major contributor to modern medicine, however, a variety of reasons for risk and concern continue to arise. A primary concern of social media playing such an instrumental role in medicine is the lack of confidentiality, privacy and …show more content…
Specifically, the areas for improvement include interactive materials for consumers. The Center for Disease Control and Prevention has an excellent source of how to use social media in an effective way as a communication tool to a community (2015). Improvements for the ADHS LinkedIn page would be additional sources of information such as POD Cast information, direct links to improvements and discoveries within the organization, responding to posts, and data and metrics that would help to educate. These improvements are necessary to disseminate information to a community that is otherwise not available. According to the CDC, the best way to create a social media site that engages the reader is: Identification of the target audience (in this case the ADHS site is lacking), determine the objective, select appropriate channels for the audience and invest an adequate amount of time to respond and promote the organization (this too is lacking in the ADHS site)
In the same respect, several disadvantages to using social media should also be noted and taken with caution when moving forward. One advantage to note is that patients are advancing in their abilities to participate in and look to social media for understanding of their illness or disease (George et al, 2013). This technological advancement has encouraged physicians and medical students to enhance their understanding of the patient perspective. There is little to no doubt that social media will be a major contributor to modern medicine, however, a variety of reasons for risk and concern continue to arise. A primary concern of social media playing such an instrumental role in medicine is the lack of confidentiality, privacy and …show more content…
Specifically, the areas for improvement include interactive materials for consumers. The Center for Disease Control and Prevention has an excellent source of how to use social media in an effective way as a communication tool to a community (2015). Improvements for the ADHS LinkedIn page would be additional sources of information such as POD Cast information, direct links to improvements and discoveries within the organization, responding to posts, and data and metrics that would help to educate. These improvements are necessary to disseminate information to a community that is otherwise not available. According to the CDC, the best way to create a social media site that engages the reader is: Identification of the target audience (in this case the ADHS site is lacking), determine the objective, select appropriate channels for the audience and invest an adequate amount of time to respond and promote the organization (this too is lacking in the ADHS site)