How Does Social Media Affect Small Business

Good Essays
In order to make businesses convenience, the human have been the innovation of the different tools from long history. For example, the currency, vehicle, and many other tools. After Twenty-first century beginning, the world has entered the Internet age. Many useful new technology tools have been invented to make human life more convenient. This situation leads to increasing number of managers of businesses try to use new technology tools including social media to help to boost their businesses, the influences of social media for businesses have found, especially for small businesses.
Recently, large number of enterprises use social media to enhance their businesses because it has many benefits for businesses, especially for small businesses. First
…show more content…
There are some social changes for both small businesses managers and consumers by social media. Social media leads to the customers having a new role that is “content creators” for business (Akar& Topcu, 2011, Journal Of Internet Commerce, p.59). It means that people will found which things is great, and they will advertising some things which they experience great and attract people to try. In the other word, consumers can provide the power for trend of production. Social media also change the society that it leads to increasing people to begin their own small businesses. Many people prefer to small businesses but they cannot run their own business because they lack the money and knowledge. The social media changes this situation, the owner will study from different people whoever their specialists, competitors or partners, they occupy 49% of micro- enterprises surveyed (Eddy, 2014, Eweek, 14). In addition, Eddy claimed that 37% small business use social media in both discovery and consideration parts, which became the driven for financial product. These changes lead to people easier to begin their own

Related Documents

  • Decent Essays

    E Marketing Case Study

    • 1526 Words
    • 7 Pages

    Summary executive E marketing is the process of advertising products and services by use of internet. The developments in the field of technology have played a big role in making e marketing possible and more importantly efficient. There are dramatic changes particularly in the way entrepreneurs communicate with their customers. Use of interactive media such as Facebook, Twitter, and website has facilitated this effective communication in the process of marketing. Businesses have flourished because of internet marketing since there are fundamental ways in which marketing has changed.…

    • 1526 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Social Media Trends

    • 1328 Words
    • 5 Pages

    How people and businesses are now recognizing social media for instance. Like other small businesses, new social media services keep merging. As we know, organizations of social media are existing as commercial purposes that profits basically come from posting advertisements on their services. It may indicate that people see more businesses related social media today. This could say that recent social media are adopting more business usage to be used by companies.…

    • 1328 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    While entrepreneurs take several benefits of Ecommerce app development services to multiply their sales & market share. Mobile apps play a crucial role in accelerating the wheels of the business success. That’s why, enterprises rely on online shopping app design companies to showcase their well-sorted range of products.…

    • 838 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Social Media Impact

    • 714 Words
    • 3 Pages

    Social media is increasingly popular in people’s lives, making it easier for companies to utilize social media as a substitute for traditional media in running their business. So, use social media positively so that we get many benefits instead of losing money. Because social media has many benefits if used as well as…

    • 714 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Evans (2010) quotes Roger Katz, CEO at Friend2Friend of Palo Alto, California and Barcelona as saying, “What’s so appealing about social media is its power to reach out to not just one consumer at a time, but a huge network of friends through the open graph. Businesses must learn to do this or risk losing their connection with consumers altogether” (p.8). Businesses can now use digital media to market promotions as an alternative to using newspapers and TV or radio commercials. This is a huge step in the business industry and can have a significant impact on a business’s success; however, most businesses are not aware of just how much of an impact it can have. Social media can greatly influence a business’s success in many ways.…

    • 1130 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Social media’s growth in society has changed the way people interact, collaborate and create opportunities for themselves and businesses. The growth of the platform has created more opportunities for business to create stronger competitive advantage in the market of digial advertising and promotions (Koohang, Nord, & Paliszkiewicz, 2014). This Literature review will focus on three key topics that are; the positive and negative impact of social media on business and the competitive advantages and opportunities the platform creates for businesses. From the information gained from the literature review we could conclude that mojority of the research conducted on social media is based on the positive factors and only minority of the reasearch…

    • 1650 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    The department heads use the platforms such as to LinkedIn to recruit employees, Yammer for internal social networking and SharePoint for employee collaboration. Social media is a growing force for globally dispersed organizations. Yet, firms are just beginning to harness social media as a business tool. Conversely (As an aside), most contemporary job candidates research potential employers using social media. Big Data Analytics Will Continue to Proliferate Enterprises are increasingly adopting big data analytic technology, which allows firms to find hidden resources and opportunities among abundant data repositories.…

    • 887 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Consumers realized that social media is powerful and that they can pretty much find what they want online, if you promote your business using this avenue, you are sure to improve customer loyalty. Once you have built a customer following, posting comments online will help you in converting more opportunities and the potential can be endless. Social media channels can effectively be used to increase conversion rates. By utilizing this form of media for showcasing your brand or service, people like to deal with other people more than dealing with business’ directly. This can lead to increasing your conversion rates and in turn will lead to more sales (Demers, 2016).…

    • 767 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    For instance, Twitter, Instagram, Facebook and Snapchat have become the main forms that teenagers are using to interact with one another, meet new people and forge relationships. Hence, the business people have taken the steps to reach the young people through social media. Most businesses advertise their products and services via Facebook, Instagram, Twitter and other social media platforms. Through advertising on these platforms, businesses have increased their sales and exposure to a large extent such that the economy of the country has also improved drastically. The marketing on social media influences the individuals ' choices and ultimately that of the society.…

    • 1476 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Social Media In Spain

    • 1183 Words
    • 5 Pages

    INTRODUCTION: Social media plays an important role in connecting people around the globe within a minute. The use of social media is rapidly growing among people to build new connections. Although people have their individual cultures and traditions, social media bonds people from diverse culture and allows them to know different cultures and traditions around the world. Facebook, Twitter, LinkedIn, YouTube are the most popular social media websites around the world which are widely used for many purposes. In the business, social media is getting popular among small business, companies, and corporations to promote products, branding the company, hire people, and build connections at the global level.…

    • 1183 Words
    • 5 Pages
    Decent Essays

Related Topics