The Importance Of Social Intelligence In Marketing

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As per Future skills 2020, a publication by the University of Pheonix, Institute for the Future (Davies, Fidler & Gorbis, 2011, p.1-13), Social Intelligence and New Media Literacy are highlighted as fundamental attributes and skills for my success in the field of marketing in the future.

As social intelligence already plays a key role in garnering attention, future key drivers such the Rise of Smart Machines and a Globally connected world will continue to propel this push. Social Intelligence will remain to be forefront for marketers in order to understand our customer’s needs and get our message out clearly and concisely, in hopes to build relationships with customers by capturing their attention and converting traffic to sales.

As the world moves forward, people are now living and working longer, and businesses are becoming more socially driven. New Media Literacy will play a pivotal role in my future success. Visually enhanced content, incorporating video and quality imagery will become progressively critical in reaching and capturing the attention of target audiences. As technology advances, consumer ability advances, so the need for employees to stay ahead of the game by becoming flexible learners throughout their careers will be paramount in the Marketing world.
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In the age of social media and with the rise of satirical news websites, finding reputable information online is becoming harder than ever and authenticating the credibility of online sources is essential for genuine research. Professionally, this is ever so essential in Business marketing. The information I will be passing onto consumers needs to be accurate and concise to influence or persuade my target audience, and company reputations will depend heavily on my

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