1) Know your niche
A small business will not be able to compete with the diversity of products offered …show more content…
No longer do you have to spend exorbitant amounts of money on advertising, you can drum up a great deal of attention just by spreading new internet content. After you 've identified your niche, promote your services through social media websites like Facebook and Twitter. Also, take the time to write a blog. You can include links to this on your website as well as on social media sites. Your blog can take many forms. For example, it can provide helpful hints to potential customers to assist them with buying decisions, do-it-yourself projects, etc. As long as readers find it useful and it 's well-written, it will serve as good promotion for your …show more content…
Use your website to get feedback from your customers - about their experiences with your company, desire for future products, etc. Then, use that feedback to improve your company. This ability to quickly obtain information then utilize it to improve your product is not something a company with thousands of employees can do. They have to develop a plan for change, then slowly implement it. You can send out a few emails and get the ball rolling right away.
4) Develop a brand
One of the reasons it 's difficult to compete with large companies is because they have very well-established brands. It 's been proven time and time again that people prefer to buy from companies they recognize, even if they know nothing about the product that the company actually sells. While you may not be able to achieve the same saturation as a large company, it still helps to have a well-developed logo and slogan (if applicable). Invest some time into devising these things, then use social media sites to promote them. The more people see your logo, the more likely they are to buy from you.
5) Remember why you