Hubert Joly became president and CEO of the company and seized the opportunity to discuss with administration plans to turn Best Buy around. So, November 1, 2012 the company held an Analyst and Investor Day to discuss leadership and look at estimated third quarter earnings. Joly stated that the goal was to get more connected to the customers, put its employees at the front line, and accelerate a …show more content…
They knew they’re public and the situation they may have gone through and was able to use that to the best of their abilities. Best Buy made great decisions on how they responded to the analyst feedback of needing to improve sales and customer presence. They were prompt after the resigning of President and CEO in 2012 and responded to the public immediately. They released multiple news releases that allowed more people to keep track of what was going on within the company. I think the commercial was a great way to show a customer and employee relationship that all customers could experience when entering a store. They also told the results honestly and upfront and told the strategy they plan to fix things, which was really good. I would recommend to Best Buy to continue the offering of matching prices and offering incentives for customer loyalty. They should also open a line of 2 way communication. Have some way maybe social media driven to allow customers to give feedback. Overall this case was full of good PR strategies and