All women have maternal instincts built into their being, yet the media uses this against them. Women are portrayed as fragile and sensitive, leaving a difficult path for women to be taken seriously. Many television shows have the mothers staying home cooking, cleaning and taking care of children. Although this is what we expected back in the day, women are now experimenting with their lives. With the economy the way it is women need to bring home a second income. Single women who pursue vigorous career paths face many obstacles. Many men view women as caretakers, baby makers, and maids. This makes it quite difficult for women to be taken seriously and to receive corporate positions. Within the work place women are often used for the “dirty work” such as making copies, phone calls, and arranging luncheons. The media makes it okay for men to categorize women as mothers, even on the …show more content…
Clothing ads use violent images of men dominating women. Male violence supports men to value sexual intimacy not emotions (Kilbourne 422). These emotions are encouraged by advertising, which suggests that men should be more hostile and indifferent. Hostile actions lead to rape and sexual harassment, yet man think that is what women want, because of what media suggests. Domestic violence is the leading cause of injury among females, and violent ads contribute to the sate of terror (Kilbourne 431). Women become objectified, and vulnerable to these situations. Some companies have started to victimize men and still nothing has changed in the amount of domestic violence, sexual assault, and harassment. Clothing companies have gone as far as victimizing young children. Kelvin Klein has stimulated a lot of controversy by showing off little girls bodies in underwear, yet he receives free publicity by doing this, and acquiring millions of dollars in revenue. Men are being told through media that it is okay to objectify and dominate