Introduction
Disney is going to buy Pixar Animation Studios and Marvel Entertainment Inc. This acquisition has create a controversy among the fans of the company and the public. Disney bought Pixar Animation Studio for US$ 7.4 billion and Marvel Entertainment for US$ 4 billion. The merge of these company is the business strategy for the world largest entertainment empire, Disneyland to widen their business market in the world. There are many fans of marvel afraid that their comics will be ruined by Disney because of the big differences of culture between both the companies. Therefore, Disney has to consider the differences in culture existing in the organization. After much consideration, responsibility and action should be taken to change …show more content…
As a result Disney bring the feeling of family friendly to everyone, including employees within their organization. However, this culture is totally different from Pixar, especially Marvel which portray and demonstrate violent and elegant style of feeling to the public. Furthermore, Pixar and Marvel are different type of company with Disney in which Pixar is a three-dimension (3D) animation producer and Marvel is experts in publishing comic whereas Disney is having their business in leisure industry. In order to achieve successfulness from merging this three organizations, Disney has to create a new culture which suits the three …show more content…
It will disappear as the time moving but it can only to be minimized in the beginning of the changes. There are six strategies in minimizing the resistance to change in culture, which includes communication, learning, employee involvement, stress management, negotiation and coercion.
Communication is the most direct way of emphasizing the employees in reducing the resistance to change. Disney should having an effective and efficient communication with the employees of Pixar and Marvel in order to reduce their fear of unknown. By having a good communication, employees is able to understand the vision of the organization better. Consequently, a better understanding in vision will lead them to improve their job performance.
The second strategy in reducing resistance to change is through learning. Employees have to learn new skill and knowledge continuously to fits the organization’s evolving requirements. Learning is not only to help employees to catch up with the change in their organization, but to develop a stronger self-efficiency in making them perform better. For example, employees of Pixar and Marvel has to learn the new culture and the way of working in Disney so they are able to work more effectively. On the other hand, the existing employees who work in Disney have to learn how Marvel and Pixar run their jobs and compromise with them in order to create a harmony and joyful
Disney is going to buy Pixar Animation Studios and Marvel Entertainment Inc. This acquisition has create a controversy among the fans of the company and the public. Disney bought Pixar Animation Studio for US$ 7.4 billion and Marvel Entertainment for US$ 4 billion. The merge of these company is the business strategy for the world largest entertainment empire, Disneyland to widen their business market in the world. There are many fans of marvel afraid that their comics will be ruined by Disney because of the big differences of culture between both the companies. Therefore, Disney has to consider the differences in culture existing in the organization. After much consideration, responsibility and action should be taken to change …show more content…
As a result Disney bring the feeling of family friendly to everyone, including employees within their organization. However, this culture is totally different from Pixar, especially Marvel which portray and demonstrate violent and elegant style of feeling to the public. Furthermore, Pixar and Marvel are different type of company with Disney in which Pixar is a three-dimension (3D) animation producer and Marvel is experts in publishing comic whereas Disney is having their business in leisure industry. In order to achieve successfulness from merging this three organizations, Disney has to create a new culture which suits the three …show more content…
It will disappear as the time moving but it can only to be minimized in the beginning of the changes. There are six strategies in minimizing the resistance to change in culture, which includes communication, learning, employee involvement, stress management, negotiation and coercion.
Communication is the most direct way of emphasizing the employees in reducing the resistance to change. Disney should having an effective and efficient communication with the employees of Pixar and Marvel in order to reduce their fear of unknown. By having a good communication, employees is able to understand the vision of the organization better. Consequently, a better understanding in vision will lead them to improve their job performance.
The second strategy in reducing resistance to change is through learning. Employees have to learn new skill and knowledge continuously to fits the organization’s evolving requirements. Learning is not only to help employees to catch up with the change in their organization, but to develop a stronger self-efficiency in making them perform better. For example, employees of Pixar and Marvel has to learn the new culture and the way of working in Disney so they are able to work more effectively. On the other hand, the existing employees who work in Disney have to learn how Marvel and Pixar run their jobs and compromise with them in order to create a harmony and joyful