Case Study: Anheuser Busch

1025 Words 5 Pages
Anheuser Busch is one of the leading alcohol industries worldwide and they’re continuing to climb to the top of the rankings. Complementary to other industry leading companies, running business without there being any obstacles in the way is very implausible. The ultimate obstacle that basically any company or corporation will encounter when it comes to international operations is dealing with regulations, both governmental and cultural. Because import regulations differ from one county to the next, Anheuser Busch must make sure that they know the regulations that a certain country has in order. Regulations are a “principle or rule (with or without the coercive power of law) employed in controlling, directing, or managing an activity, organization, …show more content…
There can also be cultural regulations set within different countries. Cultural regulations are laws that primarily tackle “protection and enhancement of the cultural environment” (TEEIC). According to the Alcohol and Tobacco Tax and Trade Bureau within the U.S. Department of Treasury, there are eleven regulations that could hinder those who decide to do business in the United States within the alcohol industry. The eleven regulations are: “Part 6- ‘Tied-House’ Part 7 – Labeling and Advertising of Malt Beverages, Part 8 – Exclusive Outlets, Part 10 – Commercial Bribery, Part 11 – Consignment Sales, Part 13 – Labeling Proceedings, Part 16 – Alcoholic Beverage Health Warning Statement, Part 25 – Beer, Part 26 – Liquors and Articles from Puerto Rico and the Virgin Islands, and Part 27 – Importation of Distilled Spirits, Wine and Beer, and Exportation of Alcohol”. As of September 2016, Anheuser Busch has yet to come into contact with any United States government regulations that has neither helped nor hindered their international …show more content…
Cultural regulations, especially in a culture driven country, such as China, can determine whether or not Anheuser Busch succeeds in the industry. In the Chinese culture, drinking alcohol was considered “a man’s drink because of the strength of the alcohol” (Nelson 2016) because of alcohol being mainly considered a man’s drink, beer companies such as Anheuser Busch, are having a difficult time appealing to the female target market. For the most part female consumers in China are buy wine because it is said that it “many consumers believe that drinking wine is good for one’s health and that it promotes beautiful skin” Nelson 2016) and if beer doesn’t promote beautiful skin and make’s one health better, then many females will not have a desire to consume the product. One the other hand, many females are looking to compete with men to become more equal with them and so they are drinking beer and stronger alcoholic beverages in order to fit in with the guys. If gender equality continues to become a major topic in China, then we can most likely see Anheuser Busch’s international beer operations gradually increase in

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