After reading this text, we can infer the audience are people who are indecisive about what they want to do with their career. I know this because the author starts off by using people as examples and how they are unhappy because they are doing something they don't actually want to do and are just confused about what they want to do. Often times there are dysfunctional beliefs that a lot of people tend to let get to them when it's their choice to believe what they want. Thats where reframe comes in which is an important mind-set to have as a designer. Reframing reduces the chance of dysfunctional beliefs distracting you and getting in the way. The author wants you to be a designer because "Designers build their
