Public Opinion's Influence On Public Persuasion

1130 Words 5 Pages
Each president uses different methods, strategies, or tactics when addressing public relations or opinions. Issues regarding public relations are essential to a president’s public figure. The way each president presents himself is what drives the decision making of millions of Americans. Public appearances, speeches, and other actions are key components for approval ratings and matters of liability from the American public. In addition, public opinion is also significant because it drives decisions for policy making for the president (Cummins, 2014). Comparing two presidents’ helps give the public two different perspectives. John F. Kennedy and Barack Obama are perfect examples of how public relations during their terms have affected their …show more content…
In addition, I will compare and contrast both John F. Kennedy and Barrack Obama to support these points on how exactly their actions on public opinion have influenced their decision making, and their terms throughout their …show more content…
President Abraham Lincoln once stated, “Our government rests on public opinion. Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed” (Ginsberg, 2010). Therefore, public opinions are important because those ideologies determine the relationship the president has with the public (Ginsberg, 2010). According to Benjamin Ginsberg, author of We the People, political opinions are influenced by people’s underlying values, their knowledge of political issues, and external forces such as government, private groups, and the media. Since the president is the only elected official that represents the entire United States, it is important to keep progress or updates on what the public thinks of a president in order for the president to adequately address the nation. In order to do so, it is important for the public to provide a synopsis of how well or poorly the president is performing during their term. Now, the question is, can a president influence public opinion? This can be a debatable topic among many experts; but for the most part, yes. According to an article by Christina Stephens, leaders have the ability to influence the public. It is hypothesized that the more attention presidents give to a designated policy area, the more concerned the public becomes. Christina states, “The survey’s findings

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