The Importance Of Print Media

1346 Words 6 Pages
Allow me to pose a question: where do you live? Second question: do you live in the suburb, rural area, or the metropolitan area? Third question: what type of media do you read the most? The answers of all these questions affect your point of view on answering the title of this article. Print media generally refers to newspaper, magazine and other ink-printed reading materials which aim to disseminate information. Today in 2016, with the advancement of technology, digital media is soaring and gaining audience. It is incontrovertibly multidimensional and more engaging – video, live-streaming and immediate high quality-pictures. Yet, proven by substantial statistics, print is currently holding a vital role in media consumption in the world. Hence, …show more content…
In the 2010 [Swedish] election campaign, some issues dominated the debates more than others.
Although any side of the media could attempt its best to maintain their objectivity and content equivalency, it is inevitable that media productions are catered for their target audience, especially after statistics show that digital media-consumer and print media-consumer perceived the same source differently. Print media in this case stand a great importance in creating media diversity and provide another content outlet for those who are in favor for. Print media are steadily declining in North America and Europe actuality, but also “flourishing” elsewhere in reality. Researchers Nossek, Adoni and Nimrod referenced statistics from Media Displacement Effect research that shows the increase in number of print media in India and some East Asian areas. Researchers believed that it is caused by the low and slow penetration of technology and internet services in some but still valuable districts. It shows the bias for media-consumers to believe that print journalism is obsolete and perhaps “wasting natural resources.” In today’s ever-changing world, public education and democracy are increasing in value and also being promoted. Different social movements discourage discrimination, social injustice and illiteracy around the globe.
…show more content…
Some less-developed or developing areas where internet access is low or developing rely heavily on print media to disseminate information for their communities. Studies also showed that readers or consumers of print and digital media, by setting the media source as a variable or not, perceive stories differently. As perception is the key determination in mass communication, print media therefore holds a great importance in contributing to media diversity – and therefore should not be ignored. Nonetheless, it is important to evaluate the practicality and future of print media by extrapolation. All charts and graphs suggest that circulation of print is declining – does it mean that print will ineluctably die out and become a statistic in your child’s history book? The answer is, not

Related Documents