When one thinks of business, does planning come to mind? Planning is an important aspect of business and should be integrated by managers. Benjamin Franklin said, “If you fail to plan, you are planning to fail” (2016). Planning is great for business and should always be used. According to Robbins, DeCenzo, and Coulter, “Planning involves defining the organization’s objectives or goals, establishing an overall strategy for achieving those goals and developing a comprehensive hierarchy of plans to integrate and coordinate activities” (2015, p. 123). Managers who plan permit their business to move forward. Without planning, there is not a purposeful direction of travel. In all, there are several reasons managers should pursue planning, as
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Mohammad Ali said, “What keeps me going is goals” (2015). Just like Mohammad, businesses and organizations need goals to keep going. Goals are something that gives vision and purpose. Therefore, setting goals should be a priority. In particular, there are two types of goals, stated goals and real goals. Stated goals are an organization’s official statement of what it wants its stakeholders to believe its goals are, but it can sometimes be vague (Robbins, DeCenzo, Coulter, 2015, p. 133). For example, a car sales business may have a goal to satisfy customers because this business wants to transmit to the public that they have good customer service. But in actuality, this business may be focusing their priority on selling cars instead of providing good customer service. So, the car sales business has set this goal to make the stakeholders believe they have good customer service. On the other hand, real goals are the actual goals the organization pursues with their actions (Robbins, DeCenzo, Coulter, 2015, p. 134). For instance, the car dealer may have a goal that every salesperson should sell at least two cars a month. Hence, the manager may show with his actions that he wants car sales by providing incentives and intensifying the marketing and advertisement. Additionally, the sales team begins to actively participate in the marketing and chase after incentives to pursue the goal of selling two cars a …show more content…
One way goals can be set is through a process of traditional goal setting. In this instance, top managers set a goal and it drifts down through the organization and sub-goals are created for other organizational areas (Robbins, DeCenzo, Coulter, 2015, p. 134). For example, the author’s church has a financial goal that is set by the financial advisor, so the advisor sets a financial fundraising goal for other departments such as the youth and children’s department. Hence, the youth and children’s department now have financial sub-goals. However, the children 's department may feel the goal is too high, while the youth department may feel the goal is too easy. Despite the leader’s feelings, a top manager places traditional goal
Mohammad Ali said, “What keeps me going is goals” (2015). Just like Mohammad, businesses and organizations need goals to keep going. Goals are something that gives vision and purpose. Therefore, setting goals should be a priority. In particular, there are two types of goals, stated goals and real goals. Stated goals are an organization’s official statement of what it wants its stakeholders to believe its goals are, but it can sometimes be vague (Robbins, DeCenzo, Coulter, 2015, p. 133). For example, a car sales business may have a goal to satisfy customers because this business wants to transmit to the public that they have good customer service. But in actuality, this business may be focusing their priority on selling cars instead of providing good customer service. So, the car sales business has set this goal to make the stakeholders believe they have good customer service. On the other hand, real goals are the actual goals the organization pursues with their actions (Robbins, DeCenzo, Coulter, 2015, p. 134). For instance, the car dealer may have a goal that every salesperson should sell at least two cars a month. Hence, the manager may show with his actions that he wants car sales by providing incentives and intensifying the marketing and advertisement. Additionally, the sales team begins to actively participate in the marketing and chase after incentives to pursue the goal of selling two cars a …show more content…
One way goals can be set is through a process of traditional goal setting. In this instance, top managers set a goal and it drifts down through the organization and sub-goals are created for other organizational areas (Robbins, DeCenzo, Coulter, 2015, p. 134). For example, the author’s church has a financial goal that is set by the financial advisor, so the advisor sets a financial fundraising goal for other departments such as the youth and children’s department. Hence, the youth and children’s department now have financial sub-goals. However, the children 's department may feel the goal is too high, while the youth department may feel the goal is too easy. Despite the leader’s feelings, a top manager places traditional goal