Ideo Case Study

785 Words 4 Pages
In today’s turbulent information-rich environment where digital transformation drives organizations, it is crucial for companies to keep abreast of latest developments. The threat of new entrepreneurial companies disrupting established incumbent organizations is looming more than ever; hence, it becomes imperative for organizations to recognize opportunities to innovate so as to create sustainable competitive advantage. It became apparent that companies can no longer afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market (Henry W.Chesbrough, 2003). In that vein, open innovation and crowdsourcing are trending up and becoming a manifestation of a larger bandwagon …show more content…
IDEO has followed up, by deciding to experiment whether it is possible to orchestrate collaboration between their internal team and a broader community. The infrastructures for such an enterprise were already there, as IDEO’s internal teams were already collaborating with outside experts, so according to the case study, establishing their own web-based community to host challenges seemed the next natural step. When Tom Hulme, the founder of OpenIDEO, approached Tim Brown, the CEO of IDEO, advocating about the need of an innovation network approach that could possibly take over IDEO’s own internal expertise and potentially disrupt the firm in the long term, he received encouragement by the latter to prototype a work-approach to IDEO. Thus, OpenIDEO was created; a successful open innovation platform where creative thinkers contribute their ideas or just inspire others to solve problems with significant social impact at the society. It should be emphasized though, that when it comes to innovation, things are not that simplistic, as innovation is a multilevel process, therefore …show more content…
By articulating a strategy aligned with innovation and having confidence in leadership are key enablers that determine where the focus should be on and clarify objectives and priorities. We should also bear in mind that management and leadership play a significant role in promoting culture, by shifting the values, beliefs and assumptions held by the organization towards supporting innovative behaviors and ventures. Therefore, their role has both a direct and indirect influence. Companies should go beyond generalities regarding innovation and constitute a set of coherent, mutually reinforcing policies and behaviors aimed at achieving a specific competitive goal (Pisano, 2015). IDEO, before developing its strategic vision for OpenIDEO and defining the process that would best serve this networked community, conducted research and competitive analyses to explore all the market opportunities. The belief that the market was ready to support the OpenIDEO experiment was a significant factor that affected IDEO 's decision making. In particular, in order to obtain a deeper understanding of how their new platform would work and look like, they experiment with social media by setting up a Facebook page called “big conversations & small talk”, asking the audience about pressing global issues. This was a low-cost way solution to collect information on the

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