However, just on the contrary, most men like to spend time shopping online instead of wandering in the malls. “Men are 10 percent more likely to buy things online than women are” (Tweney, 1999, p76). “In comparing perceptions and attitudes towards online shopping, Dittmar et al. report that men’s attitude change substantially and become less favorable toward online shopping” (Hasan, 2010, p598). Different from women who choose what to and not to buy on the Internet, men prefer to bay almost all kinds of stuff online, and they tend to buy expensive ones. According to Smith (2008), “sales rose 4.4% to $57.2 billion in 2007, compared with a 1.1% increase to $103.1 billion for women 's apparel, according to market researcher NPD Group.” What causes the giant differences? The reasons are as …show more content…
Women prefer to go to the shopping mall, while men like to spend more time shopping online. Women will go to the counter to buy digital products while men will buy them online. Women will be easily affected by others’ suggestions and are more tend to return items they bought, while men prefer to decide on their own and seldom return items. “An old retailing adage has it that women shop and men buy” (Tweney, 1999, p76). Because women’s social characteristic makes them prefer to communicate with others while buying stuff, which gives them a sense of joy and happiness, they enjoy the process of it, and so people call it “shop”. Instead, if men want something, they must lack it very much. They just choose it quickly and efficiently, so people call it “buy”. Although there is a gap between different genders, the gap begins to narrow recently. As the technology develops, more and more women will choose to shop online and one day, the number of female online shopper will be equal to, even more than male online