Starbucks Observation Report

Improved Essays
The purpose of this observation today at Starbucks at the slow period of 2PM is to determine how much crucial time between morning rush and evening rush is wasted by employees just standing around and conversing. We will impose the saying “if you lean, you can clean”. This will further determine if the request by upper management to seek out training is in fact necessary. I will be observing the cashier and the barista. The cashier’s name is Amy and the Barista’s name is Tanner.
I am observing the Starbucks on 1960 and Townsen Blvd. During this time, it is not relatively busy, but there are still customers coming up to the counter. It is a rainy evening so it is busier than a usual 2pm evening on a Wednesday. The cashier is polite and smiley, but she is working fast and not really paying attention to details. The barista is standing close by to quickly start new orders as they come in. When there isn’t a customer or a line, I notice they are standing at the counter talking about their social life and what they are going to do after work. They aren’t taking time to clean or
…show more content…
I do not really see a situation where avoiding some kind of observation as an important part of needs assessment to be beneficial in the overall decision. An example of using participant observation in needs assessment would be most cases in the fast food industry as well as most service industries. However, I feel like things like secret shoppers keep a better tab on how well the participants are preforming. A secret shopper is a person who is very knowledgeable in the company that dresses like a usual client and asks and receives services from the customer like a normal customer would. This way the needs assessor is actively involved in the exchanging and conversation. I feel like when you can be more involved you can better assess the situation at

Related Documents

  • Improved Essays

    The U.S. Bureau of Justice Statistics concluded that an African American male born in 2001 has a 32% chance of going to jail in his lifetime, while a Latino male has a 17% chance, and a white male only has a 6% chance. Further research shows that in New York City, 80% of the stops made by the police were blacks and Latinos, and 85% of those people were frisked, compared to a mere number 8% of white people stopped and the number might be less than that. From a period where people of the colored race or the non-white were lined up and matched to the slave auction, to a period where colored and non-white people are the one getting most pullovers and frisking from the law keepers gives people the reality that racism is here to stay.…

    • 1037 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    We started observing before 6:18 not a lot of people are out at the grocery store this early therefore, our results may be a skewed due to not getting a good amount of people in the morning. In addition, we observed that many people were just there were only 2 exceptions of Kroger customers walking out of the store with another person. Customers may have felt obliged to put up their cart correctly due to the fact that someone was observing them. There was not a shopping cart attendant at the time we was out. At noon some possible variables where what we perceived as over/under 40 may be incorrect.…

    • 1256 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    The Future of Tim’s Coffee Shoppe AB299: Associates Capstone in Management January 20, 2015 Denise A. Brown Executive Summary Tim’s Coffee Shoppe has the ability to become as successful as he wishes. With the recommendations on the following pages, Tim can do just that. With improvements across the board from technology to repairs, Tim will increase his sales and profits. Along with his staff their supporting him and vice versa, he will only continue to grow in the right direction. Regulations and Management…

    • 1878 Words
    • 8 Pages
    Great Essays
  • Great Essays

    Discourse communities exist all around us. From being involved in a Japanese biker gang to being a high school cheerleader, all of these groups are a perfect example of a discourse community. Almost every single person has been involved in this type of community whether they know it or not. A discourse community is a group of people who share a common goal and communicate about a specific topic. According to John Swales, he characterizes a discourse community as a group of individuals who broadly agree on a set of common public goals, have mechanisms of intercommunication among their members and use these mechanisms to provide information and feedback.…

    • 1364 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Starbucks Case Study

    • 2837 Words
    • 12 Pages

    Its partnership with Apple to bring app based discount coupons is helping it ride the mobile wave easily. The company introduced Wi-Fi capabilities in its outlets already. Internet is important to the consumers. They can now surf the web and do work while sipping Starbucks coffee.…

    • 2837 Words
    • 12 Pages
    Great Essays
  • Improved Essays

    Some people came in bought a drink, sit down, and relax. I predict that people come and relax to this place because of the environment, and also the good beverages. On the contrary, others were there talking with their friends or family having a loud and fun afternoon which made me think they probably haven’t seen each other lately, and they needed to catch up. I saw an adult giving tutoring to a teenager which it was weird to see because I never saw that in the other Starbucks I been. I also saw a couple sitting and having a conversation with and old couple, and base on the body language of the young lady towards the old couple I predict they could probably her parents or grandparents.…

    • 872 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Dunkin Donuts History

    • 727 Words
    • 3 Pages

    While others take time out of their day to sit and enjoy their coffee. They sit at small brown tables. The workers recognized people by their regular coffee order. Between the worker and certain customers there was more than just an average greeting. Workers would ask questions including, “How was your daughter’s wedding?”, or, “Did Mary have the baby?”.…

    • 727 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Now, if anyone has ever worked in a fast- food restaurant, they know what it is like to get a horribly rude customer. They will know that they definitely aren’t being paid enough for having to deal with people all day. The job itself is not particularly hard, but the people that come through either make or break the employee’s day. There are three main types of fast food customers. There is the “long orderer”, the “frequent complainer”, and the “late nighter”.…

    • 971 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Starbucks Versus Dunkin’ Donuts Most people would agree the majority of our population may crave caffeine at some point throughout his or her day. We all have busy lifestyles and schedules that are never-ending, on occasions. In result, most of us look for a little ‘pick-me-upper’ at some point in the day. Usually, this fulfilment comes from local coffee houses or breweries.…

    • 755 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Ai Liu MBA642 Marketing Management Professor Pradeep Gopalakrishna 06/26/2015 Starbucks in Turkey Discussion Questions 1. Has Starbucks has done well in Turkey? What are some of the common growth drivers in terms of consumer characteristics, market characteristics, and entry strategies across USA and Turkey that might account for Starbucks’ success?…

    • 1137 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    The social group I observed was the people I work with at Starbucks. I started this job in January and I chose to observe my coworkers because I spend most of my time at work and it was a new environment. At Starbucks, employees are called partners to give them a sense of belonging and involvement in the company. The store I work at is at Pawnee and Seneca and there are fifteen partners. However, since I often only work in the afternoon I do not have a chance to observe everyone.…

    • 2018 Words
    • 9 Pages
    Improved Essays
  • Superior Essays

    Drink and relax, is the expectations within a cafe. Especially in somewhere popular such as Starbucks. However, Starbucks closed down over 8000 of their coffee shops across America in order to give all their employees a lesson on biased racism. Recently a video showing of the store manager calling the police on two black men for trespassing. The video shocked the world and Kim 2 because of protests, Starbucks decided to take action for what has happened.…

    • 1127 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Codes of Ethic: A Comparison Between The Gap and Starbucks Companies establish a code of business conduct in order to disclose the way they intend to operate. In addition, The Clarkson Centre for Business Ethics (as cited in Why Have a Code of Ethics, 2009) noted that “codes of conduct offer an invaluable opportunity for responsible organizations to create a positive public identity for themselves, which can lead to a more supportive political and regulatory environment and an increased level of public confidence and trust among important constituencies and stakeholders.” Both the Gap and Starbucks are Lovemarks with a remarkable global presence and a commitment to the community. In consequence, their code of conduct constitutes a possibility to showcase their mission statement and be a reference for internal decision making. While, The Gap communicates most effectively information and content in their code, Starbucks’ is more readable.…

    • 1073 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Management of Stakeholders at Starbucks Introduction Irrespective of the size, every organization has its stakeholders. Stakeholders in this context refer to any person, or organization, that has some vested interests in the organization. These interests may be direct or derived. In this regard, Starbucks, which is the world’s most renowned coffee Store, has stakeholders.…

    • 1096 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    3.0 Starbucks Porter’s Five Forces Analysis Porter’s five forces is generally used for strategy development and industry analysis. The five forces which shapes the competition within the industry are rivalry among competitors, the threat of substitute products and services, the entry of new competitors, the bargaining power of the buyers and the bargaining power of the suppliers. The relationships among these forces is best presented in the following figure. Bargaining Power of Buyers Threat of substitutes Industry Rivalry Threat of new entrants…

    • 1165 Words
    • 5 Pages
    Improved Essays