What Is Nonverbal Communication?

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Conventionally, communication has been defined as the process through which information is shared between individuals and businesses. This process of flow of information between individuals may be undertaken either verbally or non-verbally. Words are usually utilized in verbal communication while non-verbal communication takes place through gestures, body language, facial expressions, eye contact, posture, or behavior. The individual or business that chooses to utilize their knowledge of non-verbal communication is able to effectively relay their point of view better than anyone else.

Non-verbal communication is essential because most of what you say is lost on the person you are communicating with if they are having a conversation with themselves
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The adage that the communication process is incomplete without non-verbal communication vividly portrays itself in business to business and business to individual communication. Perhaps, you may soon realize that there are numerous activities through which every organization communicates non-verbally with its target …show more content…
It has no expression, no postures and no body language like an individual but, even then, it does communicate non-verbally with its target audience. Do you know how it is able to do it? What are its tools for this non-verbal communication? The answer is extremely easy and simple. All the features of a web design including its colors, graphics and content are tools for non-verbal communication.

When you browse a website, its design and overall look tells you about the caliber of the organization. If the overall look of the website is appealing, innovative and symmetrical then it surely creates a good image of that organization. On the other hand, if a website looks unsymmetrical, clumsy and less attractive then it may fail to sell the image of the organization in front of the visitor.

Colors are magical tools for non-verbal communication. They are magical because they have an enormous power to change people's minds. Colors have their own language. They have a strong impact on the psychology of individuals. It is imperative to use right colors in order to develop a particular perception about an organization. Colors have phenomenal communication power. How to choose the right colors for your website? It is simple and easy. You just need to keep the nature of your business and target audience in mind and then choose the colors

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