From the beginning of time, both men and women have been contrasted by certain characteristics that both demean and belittle both genders. These characteristics have led to categorizing men and women by jobs, interests, and abilities. Men, as a whole, are considered strong, unemotional, simple minded, and hard working. Women have been dramatically characterized as weak, caretaking, smarter than men, and emotional. The art of advertising and marketing has evolved into sending negative messages to the public that make them desire to fit their unrealistic standards for beauty and attractiveness. In modern culture, these standards are held to such a high regard that not only are men and women expected to fit these descriptions, but they are scrutinized
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Many see these issues in the workplace. Nowadays, women are entering the work force in more numbers than ever before (US Department of Labor). We are living in a culture where women are going beyond the standards that society has put on them, becoming lawyers, CEOs, and so much more, however many still believe in the characteristics that undermine women’s abilities in the workplace. As of 2015, the labor force participation rate for women is 56.7%, which is up from 33.9% in 1950 (US Department of Labor). Even with more women in the workforce, we still have an issue when it comes to the gender pay gap. “Women earned on average $0.79 to every $1 earned by men in 2014 (79%) for annual earnings” (“Women’s Earnings and Income”). This shows that men hold an advantage over women in the workplace; something that stems from negative ideologies many still hold …show more content…
Fight advertising campaigns with advertising campaigns. It is no secret that celebrities, technology, and media are fixated upon by society. For example, the fashion giant H&M recently started an ad campaign for their new line of clothing that has shocked the advertising industry. The campaign features models of all body types, race, hair type, and occupation. This ad campaign has been viewed by many and is being highly praised as a great way to empower women. H&M has set a great example for how to begin to eliminate gender standards by promoting the idea that the average woman can be beautiful. These companies that flaunt the stereotypical ideas of beauty and attractiveness should follow the lead by appealing to the average person. These new down to earth campaigns have proven to be hugely successful and should be used intentionally to fight gender standards. Along with corporate fashion giants, the use of celebrity endorsements can shape the views of many people. Society often idolizes celebrities and using their influences, we can begin to empower both men and women to be individuals. Ad campaigns and public service announcements can feature celebrities speaking to the viewers about positive things like individuality, inner beauty, and the breaking of gender standards. The figureheads of culture and society must work together to send the public positive messages that can both empower men and women to be
Many see these issues in the workplace. Nowadays, women are entering the work force in more numbers than ever before (US Department of Labor). We are living in a culture where women are going beyond the standards that society has put on them, becoming lawyers, CEOs, and so much more, however many still believe in the characteristics that undermine women’s abilities in the workplace. As of 2015, the labor force participation rate for women is 56.7%, which is up from 33.9% in 1950 (US Department of Labor). Even with more women in the workforce, we still have an issue when it comes to the gender pay gap. “Women earned on average $0.79 to every $1 earned by men in 2014 (79%) for annual earnings” (“Women’s Earnings and Income”). This shows that men hold an advantage over women in the workplace; something that stems from negative ideologies many still hold …show more content…
Fight advertising campaigns with advertising campaigns. It is no secret that celebrities, technology, and media are fixated upon by society. For example, the fashion giant H&M recently started an ad campaign for their new line of clothing that has shocked the advertising industry. The campaign features models of all body types, race, hair type, and occupation. This ad campaign has been viewed by many and is being highly praised as a great way to empower women. H&M has set a great example for how to begin to eliminate gender standards by promoting the idea that the average woman can be beautiful. These companies that flaunt the stereotypical ideas of beauty and attractiveness should follow the lead by appealing to the average person. These new down to earth campaigns have proven to be hugely successful and should be used intentionally to fight gender standards. Along with corporate fashion giants, the use of celebrity endorsements can shape the views of many people. Society often idolizes celebrities and using their influences, we can begin to empower both men and women to be individuals. Ad campaigns and public service announcements can feature celebrities speaking to the viewers about positive things like individuality, inner beauty, and the breaking of gender standards. The figureheads of culture and society must work together to send the public positive messages that can both empower men and women to be