The Importance Of Marketing On The Internet And Internet

2012 Words 9 Pages
With the development of technology and Internet. Tourism plays a very important part in our daily life. More and more people will choose to travel for their free time through the Internet and tourism has become an indispensable recreational activity. Tourism is the development of tourism carrier, so it is extraordinarily significant to promote tourist attractions on social network in Internet + age. But how to promote the development of tourist attractions on social network in internet + age? This is the subject of my paper. As for the first part, I will focus on the ways of marketing on social network, such as SEM strategies and other promotion strategies. Discussing how tourism can be promoted on social network. Then, for the second part, …show more content…
Because online promotion strategies has get a wonderfully development. And the online promotion strategies focus on SEM strategy. In this information technology age, especially the rapid popularization of Internet has greatly expanded the development space of tourism, and tourism network marketing has become an important means and way of tourism marketing in the new century. SEM promotion strategy is very popular; the concept of SEM was always applied to the marketing. SEM, which is based on the search engine platform network marketing, users to find information through the search engine into the site / page to learn more about the information he needs, then, refers to the users’ search information processed after the final display for the users system.(周丽,张琳艳)。A successful SEM strategy can generate steady traffic levels and tremendous return on investment. SEM is really different from traditional online advertising, whose advertisers only pay when they actually click on what they need advertisement. (Shih B Y, Chen C Y, Chen Z S.530) Compared with the traditional online advertising, SEM not only save money, spread faster and wider, but also richer content, it is more suitable for the promotion of tourist attractions. Through SEM this method, we can see directly what customer interest for what kind of tourisms is, thereby expanding the tourism industry. As time goes by, Search engine …show more content…
Tourist attractions in the Internet + development of the overall situation, driven by its use of the Internet to promote and management, have also made remarkable achievements. Tourist attractions have become an important factor of tourism in China 's tourism industry and an important source of income-generating tourism, tourists visit the main venue. Most of the traditional scenic spots management mechanism behind the concept of conservative, scenic management and professional service level is low. But now with the Internet, management equipment to improve the overall service functions are also improved more and more able to meet the tourist needs of tourism. The development trend of internet tourist attractions from the scenic development trend, the main performance for the following three points: First, the number of tourist attractions continues to increase. Second, the quality of tourist attractions continued to improve. Third, the tourist area business innovation. I think innovation is the most important, innovation is the development of the times, with the development of tourism, tourist attractions must be innovative, and so the combination of the Internet is first step and a crucial step. Then, according to the changing needs of tourists, in order to meet customer’s needs.

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