The Importance Of Marketing On The Internet And Internet

Good Essays
With the development of technology and Internet. Tourism plays a very important part in our daily life. More and more people will choose to travel for their free time through the Internet and tourism has become an indispensable recreational activity. Tourism is the development of tourism carrier, so it is extraordinarily significant to promote tourist attractions on social network in Internet + age. But how to promote the development of tourist attractions on social network in internet + age? This is the subject of my paper. As for the first part, I will focus on the ways of marketing on social network, such as SEM strategies and other promotion strategies. Discussing how tourism can be promoted on social network. Then, for the second part, …show more content…
Because online promotion strategies has get a wonderfully development. And the online promotion strategies focus on SEM strategy. In this information technology age, especially the rapid popularization of Internet has greatly expanded the development space of tourism, and tourism network marketing has become an important means and way of tourism marketing in the new century. SEM promotion strategy is very popular; the concept of SEM was always applied to the marketing. SEM, which is based on the search engine platform network marketing, users to find information through the search engine into the site / page to learn more about the information he needs, then, refers to the users’ search information processed after the final display for the users system.(周丽,张琳艳)。A successful SEM strategy can generate steady traffic levels and tremendous return on investment. SEM is really different from traditional online advertising, whose advertisers only pay when they actually click on what they need advertisement. (Shih B Y, Chen C Y, Chen Z S.530) Compared with the traditional online advertising, SEM not only save money, spread faster and wider, but also richer content, it is more suitable for the promotion of tourist attractions. Through SEM this method, we can see directly what customer interest for what kind of tourisms is, thereby expanding the tourism industry. As time goes by, Search engine …show more content…
Tourist attractions in the Internet + development of the overall situation, driven by its use of the Internet to promote and management, have also made remarkable achievements. Tourist attractions have become an important factor of tourism in China 's tourism industry and an important source of income-generating tourism, tourists visit the main venue. Most of the traditional scenic spots management mechanism behind the concept of conservative, scenic management and professional service level is low. But now with the Internet, management equipment to improve the overall service functions are also improved more and more able to meet the tourist needs of tourism. The development trend of internet tourist attractions from the scenic development trend, the main performance for the following three points: First, the number of tourist attractions continues to increase. Second, the quality of tourist attractions continued to improve. Third, the tourist area business innovation. I think innovation is the most important, innovation is the development of the times, with the development of tourism, tourist attractions must be innovative, and so the combination of the Internet is first step and a crucial step. Then, according to the changing needs of tourists, in order to meet customer’s needs.

Related Documents

  • Decent Essays

    E Marketing Case Study

    • 1526 Words
    • 7 Pages

    Summary executive E marketing is the process of advertising products and services by use of internet. The developments in the field of technology have played a big role in making e marketing possible and more importantly efficient. There are dramatic changes particularly in the way entrepreneurs communicate with their customers. Use of interactive media such as Facebook, Twitter, and website has facilitated this effective communication in the process of marketing. Businesses have flourished because of internet marketing since there are fundamental ways in which marketing has changed.…

    • 1526 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    In order to make businesses convenience, the human have been the innovation of the different tools from long history. For example, the currency, vehicle, and many other tools. After Twenty-first century beginning, the world has entered the Internet age. Many useful new technology tools have been invented to make human life more convenient. This situation leads to increasing number of managers of businesses try to use new technology tools including social media to help to boost their businesses, the influences of social media for businesses have found, especially for small businesses.…

    • 1033 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Contents generated by users (UGCs) play an important role in the tourism industry because the tourism product is intangible (Akehurst, 2009). The annual Country Brand Index (CBI) measuring attractiveness of countries stated that the Web had the highest importance (67%) as channel to collect information about a tourism destination (CBI, 2007). On the other hand, the continuing growth of UGC’s influence makes them perceived as more reliable as official sources for a…

    • 860 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    One main reason can be related to all of the hotels. This reason is visibility. Nowadays it is important to be online, so hotels are following the trend. The second reason to engage with social media is to increase number of direct bookings. Social media is undeniably important in the modern travel industry.…

    • 925 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Social Media Engagement

    • 1507 Words
    • 7 Pages

    It can be effective on the internet through online social networking sites. Understanding, the different levels of engagement that the customers have, helps to adopt various strategies that will encourage the spread of social networks. Additional to that, it will influence the direction of customer conversations. McLuhan asserted that the media itself is considered the message; hence, customers are transformed quickly through the media. Similarly, the media's effects on society are considered much greater than the content of the media.…

    • 1507 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    al, 2016, p. 56). The internet certainly intensifies competitive rivalry as the internet offers more tools to compete. Businesses that offer “faster, smarter, and cheaper” services often become the winner for profitability. In addition, the internet has become flooded with infomediaries. Companies such as hotwire, cheaptickets.com, and mySimon seek, now change the playing field by offering consumers a quick and easy way to compare services as well as price.…

    • 850 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    This can lead to increasing your conversion rates and in turn will lead to more sales (Demers, 2016). Communicating with you customers using social media will help with brand authority. For the most part consumers will use social media to either complain about a product or service or will brag about something that they have purchased and this will turn you into an authority for what you are promoting. By not using social media you are limited into the amount of inbound traffic that you will see for your business. Having a presence on social media opens up more channels that will lead back to your business site.…

    • 767 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The greatest technological move of the current past was the advancement and quick development of the Internet. The Internet has been one of the real advancements that made a paradigm move in numerous businesses. Among the ones most influenced were the advertising and the marketing. The Internet likewise turned into the wellspring of numerous new instruments that marketers can receive for the promotion of goods and services. Internet offers space to voice a wide range of data, news and updates hence opening new potential outcomes to the businesses to develop (Athey et al., 2013).…

    • 957 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Its success is similar to all digital media and is directly related because of the rise in digital advertising mediums. The web, an endless opportunity in and of itself, provides a land for billions and billions of created content. This content, with the help of the new technology we are graced with today, is available at every location an individual will venture. Consumers are willing, more often, to establish and share personal information. One of these new technologies that is increasing advertising effectiveness and efficiency is social media.…

    • 1157 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Influencer platforms worth checking out include, FameBit, Revfluence, BrandBacker, Content BLVD, and TapInfluence. These platforms can save you time and money, especially if you want to get your influencer marketing campaign up and running fast. Make Your Influencer’s Audience Yours Once you have a successful influencer campaign in your digital marketing mix, it is time to capitalize on that new audience. You can easily make your influencer traffic into loyal long-term customers. Email marketing is great for this, and having your influencer backlink to your email subscriber landing page is the first step.…

    • 923 Words
    • 4 Pages
    Decent Essays