The Importance Of Marketing And Integrated Marketing Communication

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I fixed one punctuation error and took out unnecessary spacing in my last draft. Marketing and integrated marketing communication are quite similar in the types of strategies that are typically used. Marketing strategies include branding, corporate identity, direct mail, special events, and newsletters. Branding is basically communicating about the brand to the customers and gain exposure. For instance, one of the major struggles for the firms is having “a neutral brand” that doesn’t contain a graphic name or elements. It is important that the genuine message reaches the customers. Additionally, the five pillars of branding are beneficial to accomplish the ultimate goal: the organization’s mission statement, their corporate values, brand …show more content…
Another marketing strategy is corporate identity, which defines the firm as who you are and who you want to be in the future. Furthermore, it is essential to analyze the corporate identity and assess the communications every 10 years. Brochures could be helpful in marketing; however, marketing can be done without using brochures. Strategy is the most effective way of developing a brochure and completing market research to find out how the community sees the firm and its story. Planning and strategy helps make direct mail effective to convey a message and invites action to the clients. On the other hand, the return rate has been low in recent years and could be improve by creating link to manage the amount of responses. Special events are used to take ahold of customers’ attention for different activities, which could be professional or fun. For instance, this type of marketing communication strategy can be used to publicize a new partnership or office, client visit, party, award, or promotion (Design Management & Administration Report, 12). All things considered, these marketing communication strategies are just a few that have been used successfully by the …show more content…
It is mandatory to ensure that goals can be accomplished. Furthermore, the objectives for profits, growth, strengthening the market share, specific social responsibilities, and to widen social issues must be unchanging. The goals and strategies should be able to managed industry threats and give thoughts to the risks of competitive reactions. As for communication and implementation, the goals have to be recognized by those who implemented them initially. It is important to note that this is something that cannot be taken for granted and should not be implemented in a company that is technique-oriented, for example, Ericsson. The rapidly changing of the Internet and latest information technology has led companies to reshape their elements to competitive success. By changing the competition from quality, service, and features to cost, it will become more difficult for marketers to increase profitability. Retailers struggle to effectively advertise one product while bargaining for prices and attracting more customers to purchase (Holm, 25). Therefore, there are advantages and disadvantages of the Internet in the marketing world and how to obtain the best possible price for a

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