The Importance Of Market Segmentation

864 Words 4 Pages
Register to read the introduction… Michel wedel (2002) in his editorial article states that market segmentation has now become the necessity of marketers. One to one marketing is no feasible as it needs more money and efforts that affects the profit of markets. Amandeep singh (2010) in his study highlights the need of using a new ion theoretical foundation of market segmentation which will help the FMCG companies to segment the market in competition oriented marketing to gain profit. Some specialized method of market segmentation 1) Finer and Hyper-segmentation 2) Progressive profiting 3) Addressable marketing

Related Documents