Over the past decades, the roles of logo designs become more vital to the success of each company. This issue is discussed in many posts and is appreciated one of the most significant factors when the companies would like to start up. According to the chairman of IBM Thomas Watson, “good design is good business”. He gives some valuable advices for the corporations, which desire to attract with the consumers, are absolutely prepare the best logo designs. Moreover, the logo is not only the symbol that could provide the customers about the strong perception of the brands, services and products but also contains meaningful messages to the consumers. Therefore, logo designs should be considerable when the firms have a business plan. However, some
…show more content…
The logos represent for brand identities, the corporations use the logos so as to affirm the strength of their brands. For example, some famous brands like Mercedes-Benz, this logo is extremely unique with the tri-star, although Mercedes-Benz logo is completely simple, it is easy for the consumers to remember. Another logo is Vaio, some people think Vaio logo is only a simple drawing idea, but the first two letters represent an analog symbol and the last two letters are digital symbol. Therefore, each logo which is designed will reveal the images of the brands and the strength of the …show more content…
Some companies pay a large amount of money in order to design the logos, but the consumers understand their logos with the other meaning, for example, Pepsi pays $2 million for their logo, the meaning of this logo is a smile; the customers always see a smile in Pepsi logo. However, many professional designs and people think it gets even funnier when someone looks at the Pepsi Max logo. It has nearly twice the caffeine of Pepsi’s other cola beverages. This logo is imagined become a guy tummy and the consumers should stay away from this drinking. In some countries, the revenue of Pepsi decrease because of this mistake. Therefore, the eyes of designers are greatly differing from the customers in some aspects when the logos are seen by them and the companies should be careful this
The logos represent for brand identities, the corporations use the logos so as to affirm the strength of their brands. For example, some famous brands like Mercedes-Benz, this logo is extremely unique with the tri-star, although Mercedes-Benz logo is completely simple, it is easy for the consumers to remember. Another logo is Vaio, some people think Vaio logo is only a simple drawing idea, but the first two letters represent an analog symbol and the last two letters are digital symbol. Therefore, each logo which is designed will reveal the images of the brands and the strength of the …show more content…
Some companies pay a large amount of money in order to design the logos, but the consumers understand their logos with the other meaning, for example, Pepsi pays $2 million for their logo, the meaning of this logo is a smile; the customers always see a smile in Pepsi logo. However, many professional designs and people think it gets even funnier when someone looks at the Pepsi Max logo. It has nearly twice the caffeine of Pepsi’s other cola beverages. This logo is imagined become a guy tummy and the consumers should stay away from this drinking. In some countries, the revenue of Pepsi decrease because of this mistake. Therefore, the eyes of designers are greatly differing from the customers in some aspects when the logos are seen by them and the companies should be careful this