To understand the importance of visual cues such as positions, shapes and colors, the same 3 groups of audiences from the previous module: (a) the Executives, or the board of directors; (b) the senior managers or immediate managers; and (c) recruiters or interns will be utilized. The data used for this exercise is the American Time Use Survey Exploration.
Graphic 1
Graphic 2 Graphic 1 and Graphic 2 are selected to display the relationship between Caring for Children and Employment Status over the years. Both charts have their axis by Year and Caring for Children (Average), however, from an audience perspective, one chart sends the message clearer than the other. As a presenter, I would utilized Graphic 2 for the executive board members …show more content…
For the general audience, these are two type of graphics that are not commonly seen, any person with curiosity would stop by to see what these charts represent. Curiosity questions such as the size of the bubbles, the location / positions of the bubbles and the colors of each bubbles would be one to catch the general public. Graphic 4 is not a very common visual aid used for marketing purposes, however, if being utilized correctly, this might be a chart to catch the attention of the general public. For the senior management the executive board, Graphic 4 could be a chart that can be considered as out of box, not traditionally used visual graphic. Graphic 5 would be the graphic that is going to catch their attention. This is a chart that more advanced compared to the traditional bar charts, they are multi-colored stacked, while the chart also consist of different sizes at the end of each bar. Graphic 4 and 5 are example graphics that requires senior management and the executive board to take time to analyze, think and digest the graphic, which in turn, Graphic 4 and 5 will have a higher possibility of making a more lasting visual aid then Graphic 1 and 2, and definitely Graphic 3. In conclusion, to present a strong case relies on great visualization, however there are many elements or components to make a visualization memorable. Some tips provided by a researcher, Melissa
Graphic 1
Graphic 2 Graphic 1 and Graphic 2 are selected to display the relationship between Caring for Children and Employment Status over the years. Both charts have their axis by Year and Caring for Children (Average), however, from an audience perspective, one chart sends the message clearer than the other. As a presenter, I would utilized Graphic 2 for the executive board members …show more content…
For the general audience, these are two type of graphics that are not commonly seen, any person with curiosity would stop by to see what these charts represent. Curiosity questions such as the size of the bubbles, the location / positions of the bubbles and the colors of each bubbles would be one to catch the general public. Graphic 4 is not a very common visual aid used for marketing purposes, however, if being utilized correctly, this might be a chart to catch the attention of the general public. For the senior management the executive board, Graphic 4 could be a chart that can be considered as out of box, not traditionally used visual graphic. Graphic 5 would be the graphic that is going to catch their attention. This is a chart that more advanced compared to the traditional bar charts, they are multi-colored stacked, while the chart also consist of different sizes at the end of each bar. Graphic 4 and 5 are example graphics that requires senior management and the executive board to take time to analyze, think and digest the graphic, which in turn, Graphic 4 and 5 will have a higher possibility of making a more lasting visual aid then Graphic 1 and 2, and definitely Graphic 3. In conclusion, to present a strong case relies on great visualization, however there are many elements or components to make a visualization memorable. Some tips provided by a researcher, Melissa