The Importance Of Internal Communication

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Internal Communication
Internal communications (IC) commonly known as employee communication is the primary function which is responsible for the effective communication within an organization, amongst its members. It is believed that many leaders emphasis in helping an organization to achieve its goals by building understanding and engagement. Internal Communication ensures that the employees are revolutionized and pioneered to achieve high standards of productivity, performance and improvements within the organization. It motivates them to be positive towards their approach to its customers, escalating the company’s reputation.
Internal Communication’s (IC) persistent focus on employee engagement rests on the reasonable assumption that,
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Therefore, IC impacts business performance whenever it boosts engagement.

Because of this tangible link between engagement and business performance, employee engagement has dominated the agenda of many IC groups.

Connection between Employee Engagement and Business value
Smart organizations realise that employees will always talk to each other on a subordinate level, so it is a good idea to have informal discussion panels. Communicating with employees is the most powerful way of complete involvement of an employee to work and want to contribute to the company’s growth.
Smart employers also realise that in an environment where an employee has the freedom to move to another employer, it is very important for them to communicate with the smarter and more productive employees to retain in the company psychologically.
Smart employers also recognize that the employees who aren’t able to move around freely, unhappy and trapped are a potential liability.

Types of communication:
Internal communication can be categorized into two types of communications, viz; Formal & Informal communications.
Effective internal communication is very vital for any organization which increases the job satisfaction, productivity amongst its members, safety of jobs, profits and decrease in the number of
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Transmittal of fundamentals
3. Motivating the people
4. Increase self-confidence
5. Work efficiency
6. Getting opinions
7. Teamwork
8. Discussion sessions

- Upward communication
Transmitting information from the subordinates to the higher authorities, viz; employees to management. In the absence of upward communication, the management will have no clue about the problems within the organization or if the information has been implemented amongst the employees. For an organization to perform well, there has to be a two-way communication and should begin from the base and reach the top authorities.
It encourages the people to:
1. Discuss
2. Give feedback
3. Have Brainstorming sessions
4. Job satisfaction

Internal communication failures:
When a company grows, the management focuses on the growth of the company involving sales and marketing, overlooking the internal communication. ICs left in silence could bring down an entire corporation.
- Degrading of employees even if their performance is satisfactory, in an attempt to bring perfection to the performance of the organization. This in turn will lead to the decline of the entire association. Yahoo’s continuing declining is due to this

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