Emotional Communication

Nevertheless, communication still has a great impact on both the organizational and personal level and is an important research area in human resource management and marketing. From a marketing perspective, internal communication ensures that objectives are shared and information are exchanged across the business and among all employees (Welch & Jackson, 2007). For employees, communication is a great way to express emotions, feelings and ideas whereas managers need it to effectively get information across (GenSpring Family Offices, 2015). In human resource management, communication is used to improve organisational success and managers’ effectiveness (Kalla, 2005). Adendorff, Venter and Boshoff (2008, p. 31) agreed that communication is a very effective way of understanding sensitive business issues and as a result, minimize conflict due to misunderstandings. However, authors also indicate that family businesses most likely attempt to push emotional and sensitive matters aside as it is still considered to be a critical topic leading to imbalances within the business.
Inwards, communication has a lasting effect on the work atmosphere and the motivation of the employees. However, internal …show more content…
188) found out that the effects of internal communication are both, emotional and rational. They elaborated on the rational perspective and stressed the importance of internal communication for employee’s productivity by managing the dialogue between managers and employees and for overall business performance. Emotional objectives are deeply rooted. Here, internal communication aims to create a community among all employees by providing a common identity. While organizational identity differs from one organization to another, effective communication has to be equally implemented in every organization to convey the individual message. Therefore, internal communication should create a sense of belongingness and a common business