Obstacles Of Integrated Marketing Communication

Majority of firms will agree that there is a significant doubt of knowing the number of staff to have, how to design, manage, and correctly measure its outcomes. A few obstacles include identifying the practice and barriers that can delay integrated marketing communication attempts, using effective communication skills, lack of integrated marketing communication measuring process, and having multidisciplinary skills within the marketing staff. There are four ways of overcoming obstacles, such as, calculated consistency, measurement process, functioning system, and professional skills. It is important to brainstorm and create an unique brand and remain consistency throughout the entire process. By having a measurement process, the firm will be able to think outside the box, improve and bring in new customers. Organizations may benefit from using a client-side planned integrator that will show the way to coworkers. As for professional skills, it is crucial to behave well towards customers, innovative, and dream big. Additionally, having quantitative skills is beneficial (Liodice, 1). Experts believe that there are obstacles relating to control, resources, cultural, and …show more content…
Effectiveness can be determined by examining the communication channels, and how the communication integration in a company adds value to a brand’s image. Researchers place attention on the analysis and performance in the firm to determine its effectiveness. By doing so, this provides an inside-out view on the matter. Using an outside-in view focuses on the channels within communications, although, it does not provide a decent approach to integrated marketing communication. Considering the above, each expert has different opinions on techniques that measures the outcomes of integrated marketing communication related to content and channels from a customer’s perspective (Reinold,