Fashion Innovation Essay

In a chaotic and dynamic world of commercial, innovation plays a big role; companies innovate in order to create new products or services with preeminent features. Every innovation comes from creativity; this is the process of combination ideas in an exclusive ways and then it results in useful and distinctive products or specific work techniques, which is called as the innovation. The innovation is a search of new ideas beyond the company’s boundaries and allows these ideas easily assign through an organization (Robbins, S.P. & Coulter, M., 2015). Moreover, in business, innovation is not just research and development, it open up to ideas of outside the organization, the collaboration among companies and the knowledge from customers’ taste (Wismoyo, 2003). …show more content…
D., & Petrillo, A., 2013). The innovation in clothing industry is not only about design and technology but also about the ways to make better clothing’s to satisfy customers’ demands from better materials. Nowadays, the greatest problem that most garment manufacturing companies have to deal with is text waste. …show more content…
This is why a fashion brand like Tonlé joins the clothing market with an innovation of zero-waste design process. Tonlé becomes a pioneer in the zero-waste fair fashion by using materials against normal production. The source of their ingredients is from pre-consumer wastes of other garment factories and scraps of their own waste. Therefore, garments that would have been ended up in a landfill now convert to useful and beautiful