Textual Description

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Have you ever wondered why you remember graphic description more than textual description? It is because graphics expedite and escalate the level of understanding more than text. Randy Krum, a designer and author says, “people love using pictures to communicate because its hardwired into the human brain.”

Information is poured out daily; the digital age has made it accessible to all. We lack the time to go through copious data; infographics represent the same boring data in an interesting and entertaining way. It communicates complex data beautifully, quickly and clearly. As the name suggests it is a combination of graphical representation of information, data or knowledge, often accompanied by text, which use design aesthetics to display
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Cave paintings are considered to be the earliest form of infographics, depicting animals and other resources in the surrounding area (visual.ly). Similarly, the Egyptian hieroglyphics used symbols to tell stories of life, work and religion better that text would. Such ancient mediums of story telling through symbols are still contemporary, and can be seen widely in use today in this field. It has, of course, added other elements to display the information clearly.

Slightly more modern history of infographic can be seen in Leonardo Da Vinci’s drawing of the ‘Vitruvian Man’, it is a study of the proportions of the male human body based on his research, accompanied by the description in writing. Here infographics moved from storytelling to illustrating
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Otto Neurath, an Austrian philosopher and co-founder of the Vienna Circle, with a team of artists and data specialists, created the first symbolic pictorial language for conveying information called Isotype (International System of Typographic Picture Education). It was the first abstract and visual representation of data, designed in a way, so that it was easy to understand. Isotype proved that when information is portrayed with human perception in mind, complex data can be more effectively and efficiently communicated to a wider audience.

Daniel Adams, the chief editor of I-shift community online, wrote in an article on infographics, that in print, the use of infographics were first seen in the US, in newspapers and magazines, namely Fortune magazine, the Chicago Tribune and the New York Times. The advent of the computer massively affected the kinds of infographics that these publications used. With the help of Neurath’s ISOTYPE infographics where much easier to visualize and are seen widely today in news and

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