Main Message
This spot was understood as a way to highlight the full-service care that Northwell provides. Respondents were amazed that the hospital understands the importance of home care and the fear associated with the healing process. They were in awe that it wasn’t just a visiting nurse service, but at home care from a member of their own cardiology team
If it were part of the team I would think it was wonderful. That person saw me from day one and they followed me home – LI, 35-49 IDI
They follow-up with you, doctors and nurses. They are part of your original team. It says “our care also follows you home”. I like the idea and I think it is a great service – NYC, 35-49 IDI
The home care follows you. Usually you get some random nurse …show more content…
It seems totally different from what others are doing – NYC, 50-60 IDI
In the others, like Flower, the level of technology was better and with Home the service is better – NYC, 35-49 IDI
Respondents also got the impression that Northwell is willing to go above and beyond for their patients and see them through every step of the recovery process
They are going an extra step above – LI, 35-49 IDI
Northwell’s point of view is they put their patient first and above everything – LI, 35-49 IDI
This is so different. It’s just… wow that’s amazing that there is care and attention like that – NYC, 50-60 IDI
Tone
The emphasis on care and service, along with the imagery of the elderly woman, makes this spot fill warm and nurturing, which respondents said tugged at their heart
I like how the nurse is going to the lady’s house – LI, 35-49
This spot was understood as a way to highlight the full-service care that Northwell provides. Respondents were amazed that the hospital understands the importance of home care and the fear associated with the healing process. They were in awe that it wasn’t just a visiting nurse service, but at home care from a member of their own cardiology team
If it were part of the team I would think it was wonderful. That person saw me from day one and they followed me home – LI, 35-49 IDI
They follow-up with you, doctors and nurses. They are part of your original team. It says “our care also follows you home”. I like the idea and I think it is a great service – NYC, 35-49 IDI
The home care follows you. Usually you get some random nurse …show more content…
It seems totally different from what others are doing – NYC, 50-60 IDI
In the others, like Flower, the level of technology was better and with Home the service is better – NYC, 35-49 IDI
Respondents also got the impression that Northwell is willing to go above and beyond for their patients and see them through every step of the recovery process
They are going an extra step above – LI, 35-49 IDI
Northwell’s point of view is they put their patient first and above everything – LI, 35-49 IDI
This is so different. It’s just… wow that’s amazing that there is care and attention like that – NYC, 50-60 IDI
Tone
The emphasis on care and service, along with the imagery of the elderly woman, makes this spot fill warm and nurturing, which respondents said tugged at their heart
I like how the nurse is going to the lady’s house – LI, 35-49