The Importance Of Healthcare Marketing

1695 Words 7 Pages
Today leaders of healthcare organizations know that patient experience is a number one critical factor to their success. However, marketing and technology sectors must work hand in hand to deliver interactive and valuable experience to achieve customer success. Healthcare marketing as we know is services, procedures, and treatments that are provided by an organization or a facility to safeguard consumers and patients to receive the best possible care to restore health. Marketing must commit to timely and accurate information about healthcare providers, which consist of hospital and local physicians. Many of the health procedure and treatments are expensive, highly technical, lifesaving procedures which are costly. Meeting needs of patients, …show more content…
Hospital administrators are required to track regulatory and legislative changes, assess their effects, and adapt to maintain compliance with the law (The Regulation of Areas in which regulatory requirements, …show more content…
Families now are able to get a jump start on research by looking at the Internet, but also viewing marketing materials, like virtual tours, provided by the acute care provider. In years past, discharge planners at the acute hospitals would spend increase ample amount of time organizing and playing phone tag with various referral sources to place patients with the most appropriate after-hospital provider. Another strategy that marketing professional use is the usage of billboards, strategically placed to catch the eye of individuals in driving vehicles (Connole,

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